Social Media Specialist

Fort Worth, TX (On-site)

$51K/yr – $58K/yrMid Level2+ years expFull time

Posted 12 hrs ago

Job Summary

Own and drive social media campaigns to promote code compliance initiatives, coordinating across city departments to raise awareness and measure impact through analytics.

  • Lead content creation, visuals, and crisis communication across campaigns
  • Monitor metrics and adjust strategies for engagement and reach

Job Description

Responsibilities

  • Develop, create, and manage social media content to promote code compliance initiatives and programs
  • Planning, writing, and executing social media campaigns that raise awareness about code compliance topics, including property maintenance, zoning, and safety codes.
  • Designing and posting visuals, videos, and infographics to communicate key messages and enhance public understanding
  • Assist in crisis communication by addressing negative feedback and providing accurate information during code-related emergencies or incidents
  • Track and analyze social media metrics to measure engagement, reach, and campaigns effectiveness
  • Ensure all social media communications align with the City of Fort Worth’s branding and communication standards
  • Collaboration effectively with other departments, city employees and stakeholders to achieve communication goals
  • Providing creative problem-solving ideas to overcome content challenges or audience engagement issues

Requirements

  • Associate’s degree, with emphasis in communications or related fields
  • One (2) years of technical video or photography experience
  • One (1) year of video editing experience

Preferred

  • Proficiency with Canva, Adobe Creative Suite (Photoshop, Premiere Pro), and video editing tools for creating graphics and multimedia content
  • Experience using social media analytics tools (Meta Business Suite, Twitter Analytics) to track campaign performance and generate metrics reports
  • Experience working with animals or a demonstrated passion for animal welfare and community-based animal services
  • Bachelor’s degree from an accredited college or university in marketing communications, public relations, journalism, or a related field

Benefits

  • Benefits for this position include: 11 Paid Holidays, Medical, Dental, Vision, Paid Time Off, Pension Plan, Professional Development Opportunities. Find Out More!
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City of Fort Worth

3.6 Glassdoor

Ranked the nation’s fastest growing city with a population of more than 900,000 — the 12th largest city in the country — and one of America’s Most Livable Communities of the decade, Fort Worth has endured economic changes and retained its Western heritage as it continues to prosper.This is the official LinkedIn page for the city of Fort Worth, Texas.

Fort Worth, Texas, USA
4.1K employees (124 in marketing)
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68% CEO approval

Salaries

Posted range

$51K/yr – $58K/yr

Taken straight from the job posting.

See all City of Fort Worth salaries

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Social Media Specialist

City of Fort Worth · Fort Worth, TX · On-site