Responsibilities

• Develop and implement comprehensive outreach strategies to connect with wholesale partners, distributors, and industry stakeholders.
• Create engaging content tailored for social media platforms, including Facebook, Instagram, LinkedIn, and Twitter, to promote products and brand stories.
• Manage social media accounts using tools like Hootsuite or Buffer, scheduling posts, monitoring engagement, and analyzing performance metrics.
• Utilize SEO best practices and keyword research to optimize content for search engines and improve online visibility.
• Design eye-catching graphics and visual content using Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite to enhance marketing campaigns.
• Conduct social listening to monitor brand reputation, industry trends, and competitor activities; adjust strategies accordingly.
• Coordinate with the public relations team to craft press releases, media pitches, and partnership opportunities that amplify brand awareness.
• Analyze web traffic data with Google Analytics and web analytics tools to measure campaign effectiveness and inform future initiatives.
• Engage in digital advertising efforts such as Facebook Advertising campaigns to target specific audiences effectively.
• Capture high-quality product photography and videos for use across digital channels; edit multimedia content for maximum impact.
• Maintain strong relationship management with wholesale clients through regular communication, personalized outreach, and exceptional customer service.