Wholesale Marketing Manager, GTM

Portland, OR (Hybrid)

$84K/yr – $88K/yrSenior Level3+ years expFull time

Posted 9 days ago

Job Summary

Own end-to-end seasonal marketing delivery for North American wholesale accounts, including adapting GTM toolkits into market-ready digital assets, executing in-store programs, and partnering with US Marketing.

  • Adapt GTM toolkits into market assets for paid media and social
  • Execute seasonal in-store wholesale marketing initiatives
  • Partner cross-functionally to deliver visual solutions and timelines

Job Description

Responsibilities

  • Prepares and delivers internal and external presentations for seasonal milestone and account-facing meetings, ensuring materials are accurate, visually compelling, and aligned with established brand standards.
  • Adapts global seasonal GTM toolkits into market-relevant digital marketing assets for paid media and social channels, applying established brand guidelines and wholesale partner requirements.
  • Executes seasonal in-store wholesale marketing initiatives across North American key accounts, applying established programs and plans to support brand presence and sell-in and sell-through objectives.
  • Partners cross-functionally with US Marketing and other internal teams to deliver visual solutions for marketing projects, managing timelines and deliverables to support seasonal and in-season business needs.

Requirements

  • Bachelor's Degree in Marketing, Business, Communications, or related field required.
  • Minimum three (3) years relevant experience in marketing, wholesale/channel marketing, trade marketing, brand marketing, or related field.
  • Any equivalent combination of experience and education which clearly indicates the ability to perform the essential functions of the position may substitute on a year for year basis.
  • Demonstrated ability to create cohesive and visually compelling presentation decks.
  • Proficiency and expertise in creating best in class GTM presentation and toolkits for sell in and sell through for commercial and regional marketing partnerships.
  • Proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign) and Microsoft Office (PowerPoint, Excel, Word) to produce high-quality, on-brand deliverables.
  • Strong understanding of visual design principles, including layout, typography, color theory, and hierarchy.
  • Working knowledge of digital marketing, social media, and retail environments (DTC and wholesale).
  • Understanding of brand standards and product storytelling, with outdoor/technical experience preferred.
  • Strong attention to detail across both visual and written content, including copyediting and quality control, ensuring accuracy, consistency, and brand alignment.

Preferred

  • Wholesale account management skills are a plus.

Salaries

Posted range

$84K/yr – $88K/yr

Taken straight from the job posting.

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Marketing Team

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Wholesale Marketing Manager, GTM

KEEN Footwear · Portland, OR · Hybrid