Mountain West Farm Bureau Insurance Company

WFBF Marketing and Engagement Director

Laramie, WY (On-site)

$5K/mo – $6K/moSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive integrated marketing and brand initiatives to advance policy priorities, while delivering engaging member experiences and clear external communication aligned to organizational goals.

  • Brand & media: enhance visibility and public presence across earned and owned channels.
  • Member experience & communications: create meaningful interactions and timely information for members and external stakeholders.
  • Program alignment: ensure marketing initiatives tie to member needs and organizational strategy, from planning through execution.

Job Description

Responsibilities

  • Develop and execute marketing strategies to advance the organization’s goals and policy priorities.
  • Enhance the organization’s brand and generate positive media visibility.
  • Ensure strong communication with members and external stakeholders.
  • Create meaningful member experiences.
  • Ensure programs and services align with member needs and organizational goals.

Requirements

  • Bachelor’s degree.
  • Excellent written, verbal and digital communication skills.
  • Excellent organizational, interpersonal, problem-solving, and presentation skills.
  • Ability to manage and prioritize projects while working on a deadline.

Preferred

  • Experience developing and implementing efficient marketing and engagement strategies.
  • Experience in marketing, branding, public relations, and leadership training with a focus on strategic communication.
  • Experience planning events or member-based programming.
  • Proficiency in marketing and communication tools.
  • Analytical skills to determine effective ways to convey a message.
  • Experience managing social media platforms.
  • Working knowledge of photo and video-editing software.

Benefits

  • Health, Dental, and Vision Insurance
  • 401k contribution match
  • 7 paid holidays
  • Generous paid time off (PTO), including volunteer time off
  • On-site fitness center
  • Wellness incentives, including gym membership reimbursement