WellMed Growth Associate | Dallas-Fort Worth Market

Irving, TX (Hybrid)

$73K/yr – $130K/yrMid Level5+ years expFull time

Posted 2 days ago

Job Summary

Lead, mentor, and develop the marketing team while executing provider growth marketing strategies across markets, including community outreach, events, and cross-functional collaboration to drive growth and retention.

Mentor and train team members and evaluate progress
Develop and execute local market marketing strategies and partnerships
Coordinate with leadership on territory activities and campaigns

Job Description

Responsibilities

Mentor/develop assigned team members; develop an agenda and conduct weekly/bi- weekly training sessions as appropriate, evaluate progress thru ride alongs and observation
Schedule periodic review with the assigned MPSs to recognize performance and assess challenges
Analyzes market intelligence and identifies local market opportunities to develop targeted marketing strategies and innovate new solutions
Represent the department in marketing and physician meetings
Collaborates with the Physician Marketing Liaison, market leadership to create an action plan for territory activities and community outreach. Designs, creates and executes marketing activities to support growth and retention goals. Reviews marketing activities with appropriate Marketing Manager, market leadership and obtains approval
Monitors lead/enrollment tracking system
Maintains strategic plans/event plans/action plans and keep up to date
Provides support to the clinics for events, training, and collaterals and other duties to be assigned
Maintains a professional relationship with community contacts/agencies, healthcare delivery system administration, physicians and other staff as well as local contracted health plan staff
Oversees all necessary reports and deliverables as requested by leadership according to established deadlines

Requirements

5+ years of marketing project management, communications and/or marketing campaign development, and event planning experience, with 3+ years in the healthcare industry
Experience with CMS guidelines and/or experience in a health care related field
Intermediate proficiency in Microsoft Excel, PowerPoint, and Word, and internet research
Current, valid driver's license and reliable transportation
Ability and willingness to travel as determined by business need, up to 75% locally
Live in DFW area

Preferred

Understanding of marketing and broker channels
Proficiency in Salesforce
Proficiency in Access
Proven ability to multi-task and prioritize work
Bilingual (English/Spanish) fluency

Optum

We’re evolving health care so everyone can have the opportunity to live their healthiest life. It’s why we put your unique needs at the heart of everything we do, making it easy and affordable to manage health and well-being. We are delivering the right care how and when it’s needed; providing support to make smarter and healthier choices; and making prescription services easier, while helping you save money along the way. It’s everything health care should be. Together, for better health.Optum is part of UnitedHealth Group (NYSE: UNH).

Founded in 1985

Eden Prairie, Minnesota, USA

102K employees (1,727 in marketing)

www.optum.com/en