Responsibilities

• Develop and lead a comprehensive, annual marketing plan and strategy across Harborview Capital Group's portfolio of properties and businesses — aligning brand voice and messaging across hospitality, retail, industrial, and mixed-use assets.
• Own content marketing: plan and produce photography, video, blog and email content, and manage property websites to keep messaging current and on-brand.
• Plan, launch, and manage paid digital advertising campaigns (search, social, display) to drive awareness, leasing/booking activity, and foot traffic across the portfolio, and report on ROI.
• Manage social media channels across the portfolio — building an editorial calendar, creating and scheduling content, growing engagement, and responding to the community.
• Market and promote property events and programming to maximize attendance and awareness.
• Track performance across channels and report key marketing metrics and outcomes to the Chief Financial Officer on a regular cadence.
• Identify, hire, and direct third-party vendors (photographers, ad specialists, printers, event promotion partners) as needed and within budget.
• Coordinate with property managers and business partners across the portfolio to align messaging and create cross-promotional opportunities.
• Build and maintain relationships with local tourism boards, chambers of commerce, and regional media/press contacts.
• Monitor brand consistency and guest experience across every marketing touchpoint.

Requirements

• A proven track record in growth or digital marketing — we're prioritizing demonstrated skill and results over a specific number of years of experience.
• Hands-on experience across content marketing, paid digital advertising, and social media management is required.
• Comfort working independently as a department of one, setting strategy and then executing it directly.
• Working knowledge of digital ad platforms (e.g., Google Ads, Meta Ads Manager), social scheduling tools, and basic design tools (e.g., Canva or Adobe Creative Suite).
• An analytical mindset — comfortable setting KPIs and reporting on marketing performance.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent professional experience.

Preferred

• Experience in hospitality, tourism, retail, or destination/place marketing is a strong plus given the scope of this role.
• Experience planning or promoting live events is a plus.
• Strong writing and visual storytelling skills; photography/video experience is a plus.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Relocation assistance
• Retirement plan