Website & SEO Strategist

Responsibilities

• Own website performance, SEO/GEO, and paid media strategy and execution for assigned dealership websites, in partnership with leadership.
• Serve as the primary internal expert for GA4, ensuring accurate tracking, reporting, and actionable insights.
• Perform hands-on SEO in-house, including keyword research, on-page optimization, technical SEO, content creation, and schema markup.
• Conduct ongoing technical SEO audits using tools such as Google Search Console, Ahrefs, SEMrush, Ubersuggest, and Screaming Frog, resolving crawlability, indexation, site speed, and Core Web Vitals issues.
• Create and optimize website content for sales and fixed operations, including model, inventory, service, parts, and body shop pages that reflect each store’s local community.
• Improve visibility in AI-driven search (ChatGPT, Google AI Overviews, Perplexity) through structured content and citation-friendly page structure.
• Manage local SEO for assigned stores, including Google Business Profiles, citations, and listing accuracy.
• Evaluate and optimize the end-to-end digital customer experience, identifying friction points and opportunities to improve user experience (UX) and conversion rate optimization (CRO).
• Provide strategic direction for paid media campaigns for assigned stores, including audience targeting, budget allocation, and messaging approach.
• Use GA4 and CRM data to develop reporting that connects marketing activity to leads, sales, service appointments, and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Automotive experience required.
• 3+ years of experience in digital marketing, analytics, or performance strategy roles.
• Deep expertise in SEM, SEO, GA4, and website optimization.
• Strong analytical mindset with ability to interpret complex data and provide strategic direction.
• Experience working with vendors and cross-functional stakeholders.
• Self-starter with ability to work independently in a remote environment.

Benefits

• Health, dental, and vision insurance.
• 401(k) with company match.
• Paid time off and holidays.
• Opportunities for professional development and growth.