Responsibilities

• Cross-Functional Leadership: Act as the primary conduit between Marketing and Growth Product, aligning strategies, priorities, and execution across teams.
• Web-to-Product Strategy Ownership: Define and drive the strategy for critical handoff moments from website to product, including segmentation, routing, and conversion optimization ensuring a cohesive visual and user experience (UX) framework across public-facing web properties and the in-app onboarding environment.
• Data & Platform Strategy: Lead the vision for integrating marketing intent data with product usage data, enabling a unified view of the customer and powering personalization.
• Self-Service & Segmentation Strategy: Architect scalable web pathways for different buyer segments, balancing self-service growth with enterprise routing.
• Lifecycle Strategy Partnership: Define segmentation and behavioral frameworks that power lifecycle marketing and in-product experiences.
• Full-Funnel Impact Ownership: Establish and drive reporting frameworks that connect upstream acquisition to downstream activation, PQLs, and revenue impact.
• Within 1 Month: Diagnose & Align: Build relationships with Marketing, Product, and other key cross-functional partners.
• Within 1 Month: Diagnose & Align: Assess the current web-to-product ecosystem and identify key gaps.
• Within 1 Month: Diagnose & Align: Align stakeholders on priorities and success metrics.
• Within 3 Months: Define Strategy & Deliver Early Wins: Establish target-state strategy for web-to-product experience.