Website CRO Manager

Responsibilities

• Digital Optimization:
• - Build and continuously evolve the Octus.com website optimization program, maintaining a prioritized backlog of experimentation and personalization initiatives.
• - Develop hypotheses, execute A/B tests and personalization campaigns, and measure business impact using VWO.
• - Translate insights into recommendations and drive approved initiatives through execution.
• - Leverage AI and emerging technologies to improve digital experience and marketing efficiency.
• Analytics & Measurement:
• - Own website analytics, dashboards, and reporting using GA4 and other digital analytics tools.
• - Own Google Tag Manager and Google Analytics, ensuring accurate setup and maintenance of events, dimensions, segments and tags.
• - Ensure the accuracy and integrity of website, campaign and conversion data.
• Lead Capture & Marketing Technology:

Requirements

• 4–6 years of experience in digital optimization, conversion rate optimization (CRO), digital analytics and digital marketing within a B2B SaaS or enterprise environment.
• Fluent with A/B testing and personalization platforms such as VWO, Optimizely, Adobe Target or similar.
• Demonstrated expertise with Google Analytics 4, Google Tag Manager and digital measurement best practices.
• Confident developing hypotheses, designing experiments and using data to support optimization decisions.
• Experience managing website forms, lead capture and marketing technology integrations.
• Advanced experience of marketing automation platforms (Salesforce Marketing Account Engagement preferred).
• Effective collaborator with stakeholders ranging from Product Marketing, Growth Marketing, Corporate Marketing, Marketing Operations and others.
• Excellent analytical, organizational and project management skills.
• Demonstrable ability to independently prioritize work, manage multiple initiatives and drive projects through completion.
• Adept at leveraging AI tools to improve productivity, accelerate analysis and enhance decision-making.

Benefits

• competitive health benefits
• matched 401k and pension plans
• PTO
• generous parental leave
• gym subsidies
• educational reimbursements for career development
• recognition programs
• and much more