Responsibilities

• Conversion Rate Optimization (CRO)
• Own and manage a prioritized CRO roadmap, aligned to pipeline generation goals and broader business objectives
• Take full ownership of optimization initiatives from initial opportunity identification through to live implementation and post-test analysis — building the business case, securing stakeholder alignment, and driving delivery in partnership with UX, content, and development teams
• Analyze customer journeys to identify friction points, drop-off patterns and conversion opportunities across the website
• Design, deploy and evaluate A/B and multivariate experiments, translating results into clear recommendations and next actions
• Manage relationships with external CRO agencies and vendors, ensuring delivery is on brief, on time and measurable
• Monitor developments in AI and agentic tooling across the marketing landscape, proactively identifying where new capabilities can be applied to streamline web delivery, enhance experimentation, and drive better conversion outcomes
• SEO & Answer Engine Optimization (AEO)
• In conjunction with the SEO/AEO agency, monitor organic search performance, identifying opportunities to improve indexing, ranking and visibility for high-intent B2B audiences
• Collaborate with the Digital Marketing Director to ensure website content is structured and optimized for both traditional search engines and AI-powered answer engines (AEO)

Requirements

• 7-9+ years of marketing experience
• At least 2 years' experience running CRO programs in a B2B environment; SaaS, healthcare, life sciences, or regulated industries preferred
• Experience using AI tools as part of daily workflow, Gemini and Notebook LM preferred
• Experience with Optimizely platform preferred
• Comfortable working with data to form hypotheses, interpret results and make confident recommendations — even when the picture is incomplete
• A clear understanding of how website performance connects to business outcomes, with the ability to prioritize work that moves the metrics that matter
• Able to present findings and proposals clearly to both technical and non-technical stakeholders, and to build buy-in across teams without direct authority
• Skilled at managing a roadmap of concurrent initiatives, balancing speed with rigor and keeping multiple partners aligned
• A natural team player who builds strong working relationships with internal colleagues and external agencies alike, and understands how to get the best from each
• Proactive in keeping up with the evolving digital landscape — particularly around AI-driven search and changing B2B buyer behavior online