Website Content and PPC Specialist

Responsibilities

• Website Site Map, Content Organization and Ecommerce User Experience
• Works in collaboration with supervisor and other stakeholders to manage, organize, update, and publish digital content on the website to ensure it stays accurate, engaging, and moves the customer through the ecommerce journey.
• Plans, organizes, and manages the structural hierarchy and page layout of a website
• Ensure the site-map is continuously updated and list every main page, category, and sub-page needed for a build or redesign.
• Ensures there is a clear tree structure so users and search engines can easily navigate the site.
• Ensures the live blueprint is shared with designers, content writers, and developers to maintain website taxonomy integrity.
• Uses the site-map as central to search engine advertising and SEO improvements
• Ensures the website content is accurate and error free.
• Works closely with website administrator as required.
• Google Ads and Google Merchant Center Paid Advertising

Requirements

• Bachelor of Science in Communications, Marketing and User Experience Design (BS in UXD) or related fields.
• 1+ years of relevant professional experience.
• Proficient knowledge, skill, and ability and able to quickly develop mastery in website content management, including site-map and webpage taxonomy organization and website user experience and administration for ecommerce.
• Proficient knowledge, skill, and ability and able to quickly develop mastery in setting up and managing search engine and social media paid advertising based upon marketing and sales goals and implementing SEO and retargeting tactics for improving organic and paid search engine outcomes.
• Proficient knowledge, skill, and ability and able to quickly develop mastery in setting up and managing Google Merchant and Meta catalogs for A+ advertising.
• Proficient knowledge, skill, and ability and able to quickly develop mastery in CRM coordination and management.
• Proficient use of design tools and technologies, such as HTML5, CSS3, Adobe XD, InDesign, JavaScript, Python.
• Knowledge of and ability to quickly develop Google analytics proficiency for analyzing user behavior and traffic.
• Familiar with Google Tag Manager and Meta Pixels and basic landing page optimization.
• Proficient in productivity software (i.e., Microsoft Office, G-Suite), but particularly spreadsheet applications (Excel/Google Sheets), and data analysis.