Web Marketing Manager

Responsibilities

• Responsible for egnyte.com — what is on the pages, how they are organized, and how well they perform.
• Be hands-on. You will be personally responsible for the work and close to the details of every project that touches the site.
• Manage web projects from start to finish — scope, schedule, reviews, and launch — and keep everyone informed along the way.
• Work with product marketing, demand generation, sales, field marketing, and communications to turn what they need into pages that work.
• Take part in design reviews. You do not need to be a designer, but you should be able to judge creativity against business goals and best practices to give clear, useful feedback.
• Work with web development to ensure what gets built matches what was designed, loads quickly, and is accessible.
• Partner with our conversion optimization lead on testing — what to test, what the results mean, and what to change as a result.
• Use analytics to find what is not working on the site, recommend fixes, and see them through.
• Keep the site accurate and current, and apply SEO and AEO fundamentals to page structure, copy, and metadata.
• Direct internal designers, agencies and contractors on wireframes and mockups to match business requirements.

Requirements

• Seven or more years of web marketing experience, preferably at a B2B technology or software company.
• A proven track record of making a website perform better — redesign, restructuring, optimzation — and the ability to describe what changed and what it produced.
• Sound business judgment. You can tell the difference between a request that will move the business and one that will not.
• Experience running several projects at once and finishing them on time with little supervision.
• Clear communication with people who do not work on the web, including executives.
• Working knowledge of a content management system (Drupal is a plus) and an analytics platform such as GA4 or Adobe Analytics.
• General understanding of HTML, CSS, and JavaScript to have a productive conversation with developers.
• SEO and AEO fundamentals, both technical and editorial.
• Familiarity with A/B testing and personalization tools.

Benefits

• Competitive salaries and comprehensive benefits
• Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
• Paid holidays and sick time
• 401(k) with company match
• Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
• Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
• Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
• Gym, cell phone, and internet reimbursement
• Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
• Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more