Web & Marketing Coordinator

Bethlehem, PA (Hybrid)

$45K/yr – $54K/yrEntry Level1+ years expFull time

Posted 5 hrs ago

Job Summary

Own web content management and campus communications for the COE, driving CMS updates, social content, analytics, and event promotion across Lehigh’s college channels.

  • Oversee CMS updates and guidance for faculty and staff.
  • Coordinate social media content and event promotions across platforms.
  • Track analytics to inform content decisions and reporting.

Job Description

Responsibilities

  • Executing web content updates and maintaining the COE website using the university's content management system (CMS)
  • Coordinating and scheduling social media content across the college's platforms, including drafting copy and sourcing imagery
  • Providing CMS guidance and hands-on support to faculty, staff, and departments across the college
  • Monitoring website analytics and preparing regular reports to inform content decisions
  • Assisting in the production of digital and print marketing materials, including newsletters, flyers, and event collateral
  • Supporting the planning and promotion of college events, open days, and recruitment campaigns
  • Coordinating photo and video asset management, ensuring materials are organized and accessible for ongoing use
  • Liaising with Lehigh's central marketing and communications teams to ensure brand consistency across all COE channels
  • Responding to internal requests for web and communications support, triaging and prioritizing tasks effectively

Requirements

  • Associates or Vocational/Technical Degree in Marketing, Communications, Web Design, Information Technology, or a related field
  • One to three years of related work experience
  • Demonstrated experience working with a CMS platform (such as WordPress, Drupal, or similar)
  • Solid understanding of social media platforms and content scheduling tools
  • Strong written communication skills with a careful eye for accuracy and consistency
  • Ability to manage multiple requests and deadlines while working under general supervision
  • Experience in a higher education or similarly complex organizational environment is highly regarded
  • Comfort working collaboratively with faculty and professional staff who have varying levels of digital fluency

Benefits

  • generous benefits including above-standard retirement contributions, substantial tuition benefits for employees and eligible family members, and competitive leave entitlements.
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Lehigh University

Lehigh is a premier residential research university, ranked in the top tier of national research universities each year. We are a coeducational, nondenominational, private university that offers a rigorous academic environment for undergraduate and graduate students from across the globe.Lehigh offers majors and programs in five colleges: the College of Arts and Sciences, the College of Business, the College of Health, the P.C. Rossin College of Engineering and Applied Science and the College of Education.More than 5,000 undergraduate and 2,000 graduate students call Lehigh home. Located in Pennsylvania’s scenic Lehigh Valley, the campus is in close proximity to both New York City and Philadelphia. Lehigh is comprised of 2,358 acres, making it one of the largest private universities in the country. Since 1865, generations of students have chosen Lehigh for their educational experience. They know Lehigh is a place where they can make strong personal connections with faculty, conduct research in diverse fields of study, thrive in a dynamic campus community, form lasting bonds with Lehigh alumni, and learn from their own life experiences.

Bethlehem, Pennsylvania, USA
4.5K employees

Salaries

Posted range

$45K/yr – $54K/yr

Taken straight from the job posting.

See all Lehigh University salaries

Marketing Team

Median Tenure
8.8 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$5M
Last Raise
$5M
Grant, 7 years ago

Funding History

  • Apr 2019
    Grant • $5M

Traffic Signals

Monthly Visitors
973.3K
Monthly Google Ads Budget
$615K
Traffic Source Mix
Search
27.8%
Direct
27%
Referral
4.5%
Social
0.4%
Paid
0.2%

Headcount Trend

Current headcount: ~4.5K

Recent News

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Web & Marketing Coordinator

Lehigh University · Bethlehem, PA · Hybrid