Web Marketing Consultant

Responsibilities

• Translate marketing initiatives into effective web experiences, including landing pages, campaign pages, and other digital experiences
• Develop clear briefs and requirements that translate marketing, product, audience, and brand needs into actionable web work
• Partner across design, content, development, and other stakeholders to move work from brief through execution
• Support decisions around site structure, content types, and user journeys, including landing page strategy, SEO considerations, and content formats
• Ensure web experiences align with broader campaign and product launch goals
• Support product and campaign launches through targeted tasks, including research, audits, recommendations, planning, and execution
• Conduct analysis on customer journeys, the competitive landscape, and SEO opportunities
• Understand how audience, product, brand, and campaign priorities come together across the web experience
• Contribute to shaping how web fits into the full marketing funnel
• Manage day-to-day workflow, balancing multiple incoming requests with varying levels of urgency

Requirements

• 4–7 years of experience in web marketing, digital marketing, or closely related roles, such as web strategy, web marketing management, digital experience, or marketing operations ideally in a management consulting setting
• Experience developing briefs, requirements, and project plans for web initiatives
• Experience supporting marketing or product launches and contributing to web strategy and execution, without necessarily owning full programs end-to-end
• Strong understanding of how web fits into the full marketing funnel, including acquisition, engagement, and conversion, with knowledge of: Landing page strategy; SEO fundamentals; Content structure and user journeys
• Experience using data to inform decisions, including familiarity with web analytics, dashboards, and performance metrics such as traffic, engagement, and conversion behavior
• Demonstrated ability to manage and prioritize multiple workstreams, especially in environments with shifting or ambiguous priorities
• Experience working cross-functionally with marketing, product, creative, design, development, or related teams
• Ability to translate inputs from multiple stakeholders into clear, actionable web requirements and workstreams
• Ability to operate with autonomy within a defined scope while proactively aligning with stakeholders
• Bachelor's degree

Preferred

• Familiarity with SEO basics and how they integrate into web content workflows
• Consumer hardware, e-commerce, or devices web marketing background
• Experience with project management tools
• Content strategy experience, including educational guides, product exploration, or editorial calendars
• Agency coordination experience

Benefits

• Medical, dental, and vision; company-paid life and AD&D; voluntary supplemental insurance and EAP
• 401(k) with company match and immediate vesting; HSA and FSA options
• College savings and student loan repayment programs
• Paid parental leave; generous PTO, nine company holidays, and one floating holiday
• Cell phone stipend; well-being and professional development programs
• Benefits are subject to applicable plan terms and eligibility requirements.