Web Growth Marketing Manager at Amplitude | San Francisco, CA | $98K/yr – $165K/yr

Amplitude

Web Growth Marketing Manager

San Francisco, CA (On-site)

$98K/yr – $165K/yrSenior Level2+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the site and digital engine as a growth platform for self-serve and enterprise—from architecture and journeys to content strategy and AI-native workflows.

Own site growth: roadmap, data-driven experiments, and launches that move pipeline.
Platform leadership: scale the headless CMS and self-serve publishing across teams.
Experimentation and AI: run measurement, optimization, and AI workflows to speed content and conversions.

Job Description

Own amplitude.com as a strategic growth engine — defining site architecture, user journeys, and content strategy that drives both self-serve growth and enterprise pipeline.
Build a forward-looking roadmap grounded in performance data, experimentation insights, and a clear POV on what moves the business.
Own and scale the Sanity CMS platform, building it into a self-serve system that empowers teams across the org to publish independently.
Design and continuously optimize conversion-focused experiences across product pages, pricing, demo request flows, and campaign landing pages.
Lead experimentation and measurement strategy using Amplitude Analytics and Web Experiment to improve engagement, conversion, and pipeline generation across web surfaces.
Analyze website-attributed pipeline in Salesforce, surfacing trends across GTM segments and win/loss patterns to guide investment decisions.
Partner closely with web engineering to ship new capabilities — you're a peer in the build process, not a gatekeeper.
Collaborate across Marketing, Product, Growth, Sales, and Engineering — navigating tradeoffs with a clear business POV and strong stakeholder communication.
Shape repeatable, scalable approaches for product launches and campaign experiences that maintain a high bar for performance and brand consistency.
Introduce and operationalize AI-native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency.

2–3+ years of hands-on experience owning or co-owning a corporate website or web growth program for a SaaS, AI, or tech company.
Demonstrated experience working directly with engineering teams — you know how to scope, prioritize, and collaborate in a technical environment.
Strong experimentation mindset: you've run A/B tests and conversion optimization programs on corporate or product marketing sites.
Data-driven by nature — you make decisions from evidence, not intuition alone. Experience with Amplitude or a comparable analytics platform is a strong plus.
Experience with a headless CMS (Sanity experience a bonus; Contentful, Prismic, or similar all count).
Excellent cross-functional communicator who can align stakeholders across Sales, Product, Engineering, and Marketing.

Background in a growth-stage startup or scaling SaaS/AI company — you're comfortable with ambiguity and know how to build systems where none exist.
Familiarity with AI products or AI-native workflows — bonus if you've worked at an AI company or integrated AI tooling into your marketing operations.
Experience with Amplitude Analytics or Statsig (experimentation layer).
Prior exposure to PLG (product-led growth) motions alongside enterprise pipeline generation.

Excellent Medical, Dental and Vision insurance coverages, with 100% employer-paid premiums for employee Medical, Dental, Vision on select plans
Flexible time off, paid holidays, and more
Generous stipends to spend on what matters most to you, whether that’s wellness, commuter transit/parking, learning and development, home office equipment, and more
Excellent Parental benefits including: 12-20 weeks of Paid Parental Leave, Carrot Fertility Benefits/Adoption/Surrogacy support, Back-up Child Care support
Mental health and wellness benefits including no cost employee access to Modern Health coaching & therapy Sessions and high quality physician office experience via One Medical membership
Employee Stock Purchase Program (ESPP)
We were recognized in the Newsweek Excellence Index 2024.
Our customers love us! They’ve said we’re the #1 product analytics solution for 19 quarters in a row on G2.
We care A LOT about product innovation. Fast Company called us the #3 most innovative enterprise company in the world.
We invest in our people. We offer mentorship programs, management training, and wellness initiatives.

Amplitude

3.7 Glassdoor

We help companies unlock the power of their products. ⚡• Join the team: http://amplitude.com/careers• Join the community: http://community.amplitude.com

Founded in 2012

San Francisco, California, USA

967 employees (81 in marketing)

amplitude.com

60% recommend to a friend

80% CEO approval