Own end-to-end conversion optimization for ServiceNow.com across the customer lifecycle with a focus on quality lead generation and buying impact.

• Conversion strategy across homepage, product pages, customer stories, and other web areas in collaboration with Web Experience Managers.
• Design and run testing programs (A/B, multivariate, personalization) to lift conversion across key journeys.
• Leverage AI-driven personalization and interactive experiences to guide engagement and reduce friction.
• Optimize forms, demo requests, and contact paths to improve completion rates and lead quality.
• Apply behavioral analytics and user insights to continuously improve site performance.
• Own conversion metrics such as conversion rate, form completion rate, and influenced pipeline.
• Define and govern gating strategy for content to balance lead capture with education and seamless learning about the platform.
• Partner with Demand Gen, Integrated Marketing, and Content to align gating with campaign objectives and content types.
• Lead growth initiatives across acquisition, retention, expansion, and adoption, driving full-funnel impact.