Web & Digital Experience Specialist, Enrollment Marketing

Responsibilities

• Website & Digital Experience
• Manage a high volume of website updates across graduate business programs and Executive Education with a focus on speed, accuracy, consistency, and minimal rework.
• Build, update, and maintain webpages in WordPress using existing templates, components, and brand standards.
• Edit and troubleshoot HTML within the content management system when needed to resolve formatting, layout, and display issues.
• Respond quickly to website updates involving admissions requirements, tuition, curriculum, deadlines, faculty, events, program formats, schedules, and other enrollment-related information.
• Audit existing webpages to identify outdated, incomplete, inconsistent, or unclear content that may create friction for prospective students.
• Draft, edit, and structure web content around the questions prospective students commonly ask, including cost, admissions, curriculum, scheduling, career outcomes, program format, and application requirements.
• Maintain clear calls to action and pathways that help prospects inquire, register for an event, connect with recruitment staff, apply, or take another appropriate next step.
• Conduct quality assurance reviews to verify links, formatting, functionality, accuracy, consistency, and usability before and after publication.
• Apply basic visual hierarchy, layout, usability, and digital design principles to improve readability and the prospective student experience.

Requirements

• Requires a bachelor’s degree or equivalency (one year of education can be substituted for two years of related work experience) with 2-4 years of experience.
• Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferred

• Demonstrated experience building, editing, and maintaining webpages in WordPress or a comparable content management system.
• Working knowledge of HTML , including the ability to directly edit and troubleshoot content within a CMS environment.
• Strong writing and editing skills, particularly for clear, concise, user-friendly digital communications.
• Ability to organize and structure complex information for digital audiences.
• Strong attention to detail and demonstrated ability to maintain accuracy across a high volume of work.
• Experience managing multiple concurrent projects, requests, or deadlines in a fast-paced environment.
• Ability to independently organize work, identify next steps, solve routine problems, and follow through with minimal oversight.
• Strong communication and collaboration skills.
• Basic understanding of visual hierarchy, usability, formatting, and digital design principles.
• Ability to recognize when content, navigation, or processes may create confusion or friction for an audience and recommend practical improvements.