Web & Digital Experience Specialist, Enrollment Marketing

Salt Lake City, UT (On-site)

$19/hr – $32/hrMid Level2+ years expPart time

Posted 3 hrs ago

Job Summary

Own the design and management of web experiences for graduate programs and Executive Education, driving fast content updates, accurate CMS maintenance, and conversion-focused communications across websites and email channels.

  • Own the web content lifecycle from updates to QA and optimization
  • Oversee enrollment communications and program-specific messaging
  • Collaborate with marketing, admissions, and program teams to improve navigation and conversion paths

Job Description

Responsibilities

  • Website & Digital Experience
  • - Manage a high volume of website updates across graduate business programs and Executive Education with a focus on speed, accuracy, consistency, and minimal rework.
  • - Build, update, and maintain webpages in WordPress using existing templates, components, and brand standards.
  • - Edit and troubleshoot HTML within the content management system when needed to resolve formatting, layout, and display issues.
  • - Respond quickly to website updates involving admissions requirements, tuition, curriculum, deadlines, faculty, events, program formats, schedules, and other enrollment-related information.
  • - Audit existing webpages to identify outdated, incomplete, inconsistent, or unclear content that may create friction for prospective students.
  • - Draft, edit, and structure web content around the questions prospective students commonly ask, including cost, admissions, curriculum, scheduling, career outcomes, program format, and application requirements.
  • - Maintain clear calls to action and pathways that help prospects inquire, register for an event, connect with recruitment staff, apply, or take another appropriate next step.
  • - Conduct quality assurance reviews to verify links, formatting, functionality, accuracy, consistency, and usability before and after publication.
  • - Apply basic visual hierarchy, layout, usability, and digital design principles to improve readability and the prospective student experience.

Requirements

  • Minimum Qualifications
  • Requires a bachelor's degree or equivalency (one year of education can be substituted for two years of related work experience) with 2-4 years of experience.
  • Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.

Preferred

  • Preferences
  • Preferred Qualifications
  • - Demonstrated experience building, editing, and maintaining webpages in WordPress or a comparable content management system.
  • - Working knowledge of HTML, including the ability to directly edit and troubleshoot content within a CMS environment.
  • - Strong writing and editing skills, particularly for clear, concise, user-friendly digital communications.
  • - Ability to organize and structure complex information for digital audiences.
  • - Strong attention to detail and demonstrated ability to maintain accuracy across a high volume of work.
  • - Experience managing multiple concurrent projects, requests, or deadlines in a fast-paced environment.
  • - Ability to independently organize work, identify next steps, solve routine problems, and follow through with minimal oversight.
  • - Strong communication and collaboration skills.
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University of Utah

The University of Utah, located in Salt Lake City in the foothills of the Wasatch Mountains, is the flagship institution of higher learning in Utah. Founded in 1850, it serves over 31,000 students from across the U.S. and the world. With over 72 major subjects at the undergraduate level and more than 90 major fields of study at the graduate level, including law and medicine, the university prepares students to live and compete in the global workplace. Known for its proximity to seven world-class ski resorts within 40 minutes of campus, the U encourages an active, holistic lifestyle, innovation and collaborative thinking to engage students, faculty and business leaders.The University of Utah became a member of the PAC-12 conference in July 2011.Technology and CommercializationThe University of Utah is tops in the country for creating start-up companies from university research, according to a ranking by the Association of University Technology Managers (AUTM). See http://unews.utah.edu/news_releases/u-of-utah-no-1-for-startups for more information.Forbes magazine’s recent ranking of the “Best States for Business” pointed to “an educated labor force” as a big reason Utah came in at number one. The U supplies many of the employees for companies that keep expanding their operations in Utah, such as Goldman Sachs, Adobe, Omniture, Oracle, Ebay and many others. http://pac12info.utah.edu/commercialization-of-innovation/HealthcareUniversity of Utah Health Care recently ranked first in the nation in a prestigious national study. The University Health System Consortium’s 2010 Quality and Accountability Study compared 98 of the nation’s top academic medical centers and ranked them based on core quality measures, patient safety indicators, mortality rates, re-admission rates, and patient satisfaction scores. See more about University of Utah Health Care at http://healthcare.utah.edu/index.php

Salt Lake City, Utah, USA
12K employees (464 in marketing)

Salaries

Posted range

$19/hr – $32/hr

Taken straight from the job posting.

See all University of Utah salaries

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Monthly Visitors
5.9M
Monthly Google Ads Budget
$579.4K
Traffic Source Mix
Search
45.6%
Direct
47.4%
Referral
5.6%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~12K

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Web & Digital Experience Specialist, Enrollment Marketing

University of Utah · Salt Lake City, UT · On-site