Responsibilities

• The Web Content Strategy Writer is responsible for writing, editing, and optimizing a variety of content for Loma Linda University Health internal and external websites and other digital products.
• Requires strategic editorial thinking and producing a high volume of web marketing content on deadline for healthcare and academic clients across the organization.
• Is responsible for translating complex information and concepts into informative, easily understandable consumer-facing content and finding creative ways to engage audiences.
• Successfully interprets and incorporates reviewer feedback to efficiently produce copy within established processes.
• Meets deliverables including content plans and copy for evergreen web pages, online promotional campaigns, web apps, user interfaces, and more.
• Works with generative AI tools and content to support user experiences while ensuring brand alignment and maintaining quality standards.
• Supports the development and execution of content strategy and guidelines, champions user interests, and shapes the organization's voice online with the guidance of the Web Content Strategy Manager.
• Assists with multiple projects, collaborates with project teams, and skillfully works to meet the needs of a large organization.
• Performs other duties as needed.

Requirements

• Bachelor's degree in Communications, Marketing, Journalism, UX, Business or related field required.
• Minimum five years of experience in web content development required.
• Experience may be considered in lieu of degree.
• Solid understanding of healthcare marketing communications and academic marketing communications.
• Strong writing skills related to search engine and generative engine optimization.
• Solid understanding of marketing communications.
• Understanding of conversion rate optimization, UX, information architecture and best practices for mobile.
• Knowledge of storytelling techniques in multiple formats.
• Able to read; write legibly; speak in English with professional quality; use computer, printer, and software programs necessary to the position (e.g., Word, Excel, Outlook, PowerPoint, generative-AI tools).
• Operate/troubleshoot basic office equipment required for the position.