Web Content Strategist

Pleasanton, TX (Remote)

$88K/yr – $148K/yrMid Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own content strategy and governance across the site, aligning UX, SEO, and storytelling with measurable improvements to engagement and conversion.

  • Content audit and gap analysis to inform strategy and messaging updates.
  • On-domain merchandising: calendar planning and coordinated placements with stakeholders.
  • Analytics-led iteration to optimize content performance and user journeys.

Job Description

Responsibilities

  • Partner with cross-functional teams to audit existing content, identify gaps, and recommend improvements based on user insights and SEO best practices.
  • Develop and implement content strategies that support website goals, user journeys, and brand messaging.
  • Create and manage content frameworks, templates, messaging hierarchies, and page-level content plans.
  • Use data and analytics to evaluate content performance and guide iterative improvements.
  • Own and manage on-domain merchandising calendars and strategies by planning and coordinating content placements and aligning with business and marketing stakeholders.

Requirements

  • Education: Bachelor’s degree or higher in Communications, Business Administration, Life Sciences, or a related field
  • Work Experience: 5+ years of experience in content strategy, digital content, or web editorial roles.
  • Knowledge of content strategy methodologies, SEO, user behavior, digital marketing, and accessibility.
  • Comprehensive understanding of how to apply user-centered design in content strategy and content lifecycle management.
  • Effective cross-functional collaboration and stakeholder management skills.

Benefits

  • competitive medical plans for you and your family
  • free HSA funds
  • a new fertility offering with stipend
  • group life and disability
  • paid parental leave
  • 401k plus profit sharing
  • an employee stock purchase program
  • a new upgraded and streamlined mental health platform
  • extensive learning and development opportunities
  • education benefits
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Tri-Valley Career Center

The Tri-Valley Career Center (TVCC) guides job seekers toward re-employment. We offer guidance, coaching, a caring ear and feedback. We offer a place to learn new skills, network and find new opportunities. We are not a staffing agency as every job seeker completes his or her own job search. But we do walk beside you, as you go through the ups and downs of today's complicated job search. For employers, we offer recruitment assistance, training assistance and partnerships. We offer personal referrals of qualified job seekers, training reimbursements, recruitment events and free job listings on our job board - just to name a few of our services. As a service of the Chabot-Las Positas Community College District and a partner of the Alameda County Workforce Development Board, the majority of our services are FREE, to both the job seeker and the employer.

Founded in 1998
Pleasanton, California, USA
15 employees