Web Content Specialist

Minneapolis, MN (Hybrid)

$70K/yr – $105K/yrMid LevelContract

Posted 4 weeks ago

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Job Summary

Shape content strategy and governance for a finance-adjacent audience by turning complex concepts into clear, accessible material while driving SEO and AI discovery.

  • Content ownership: manage creation, editing, and refresh cycles across web properties with CMS discipline and accessibility
  • Structure and optimization: partner with SMEs to refine messaging, improve information hierarchy, and optimize keywords, metadata, and internal linking
  • SEO and AI discovery: lift performance for traditional search and AI experiences using intent signals and structured content patterns

Job Description

Responsibilities

  • Create and Improve Content
  • Write, edit, and refresh website content with a focus on clarity and user needs
  • Turn complex financial concepts into plain, approachable language
  • Ensure content aligns with brand voice, standards, and governance guidelines
  • Review and QA content to ensure accuracy and consistency before publishing
  • Partner with stakeholders and subject matter experts to gather input and refine messaging
  • Share ideas to improve how content is structured and experienced
  • Optimize for Search and AI Discovery
  • Improve how content performs across traditional search and emerging AI driven experiences
  • Apply best practices for keywords, metadata, internal linking, and structured content

Requirements

  • Experience creating and publishing content in a CMS such as AEM, Contentful, or Sitecore
  • Experience working with structured content (e.g., content fragments) and modular content frameworks
  • Strong writing and editing skills with a focus on clarity and usability
  • Understanding of SEO and digital content best practices
  • Familiarity with web accessibility standards and inclusive content principles
  • Strong attention to detail and ability to manage multiple priorities
  • Ability to collaborate across teams and communicate effectively
  • Proficiency with Microsoft Office tools

Preferred

  • Experience supporting website redesigns or large-scale content updates
  • Exposure to AI-assisted content tools or emerging SEO and GEO practices
  • Background in financial services, insurance, or another regulated industry
  • Familiarity with DAM or PIM systems

Benefits

  • comprehensive healthcare package (medical, dental, vision)
  • disability and group term life insurance
  • health and flexible spending accounts
  • a utilization bonus
  • 401(k) with match
  • flexible time off for salaried employees
  • parental leave for salaried employees
  • flexible work arrangements (all benefits are subject to eligibility requirements)
  • No matter where or when you begin a career with Turnberry, you'll find a far-reaching choice of benefits and incentives.
Turnberry Solutions logo

Turnberry Solutions

4.0 Glassdoor

Turnberry Solutions is a business and technology consulting and implementation firm that believes brilliant strategy only matters when paired with excellent execution. Through a deep understanding of each client's challenges and opportunities, we deliver tailored solutions and premium talent for sustainable, meaningful, and fearless growth. With offerings in business excellence, digital design and build, platforms of innovation, and AI, data, and insights, we set the best teams, technologies, and solutions in motion. At Turnberry, we welcome challenges and embrace complexity so that you can shape the future and reach your biggest goals.Whether you’re looking to grow your consulting career at a national Top Workplace or a future client, we’d love to tell you more. Check out our website turnberrysolutions.com for additional information.

Founded in 2001
Philadelphia, Pennsylvania, USA
805 employees (13 in marketing)
79% recommend to a friend
67% CEO approval

Traffic Signals

Monthly Visitors
24.4K
Traffic Source Mix
Search
13.9%
Direct
51.3%
Referral
11.7%
Social
22.4%
Paid
0.5%

Headcount Trend

Current headcount: ~805

Marketing Team

Marketing Team Size
8 (1% of company)
Median Career Experience
11.5 years
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Series Unknown, 6 years ago

Funding History

  • Feb 2020
    Series Unknown

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