Responsibilities

• Website Management - Manage and publish content across our global WordPress website, keeping product pages, solution pages, and regional content accurate and up to date.
• Maintain of our large digital product catalog, ensuring product pages are accurate, complete, well-structured, and optimized for both search and conversion.
• Enforce content governance - maintaining brand guidelines, taxonomy, and metadata standards across all pages and markets to ensure a consistent brand voice and experience.
• SEO & AI Optimization - Develop and execute on-page and technical SEO strategies including keyword research, metadata optimization, internal linking, and structured data markup.
• Lead AI Optimization (AIO) efforts, ensuring our content is structured, authoritative, and formatted to perform well in AI-generated search results, featured snippets, and large language model outputs.
• Monitor organic search performance using tools like Google Search Console, UberSuggest, Semrush, or Ahrefs, and translate insights into actionable recommendations.
• Conduct regular content audits to identify gaps, cannibalization issues, and pages with declining performance then build and execute a prioritized remediation plan.
• Conversion & UX - Drive conversion rate optimization (CRO) focused on measurable growth - designing and running A/B and multivariate tests on key landing pages, forms, and CTAs, and rolling out winning variants.
• Identify and test UX improvements that reduce friction for buyers navigating our complex product portfolio and solution set.
• Analyze site behavior data (GA4, Hotjar, or similar) to inform decisions on page structure, navigation, and content hierarchy.

Requirements

• 2 - 5 years of experience in web content management, digital marketing, or a closely related role, preferably in a B2B environment.
• Hands-on WordPress experience - comfortable managing pages, plugins, and content updates.
• Solid working knowledge of on-page and technical SEO: keyword research, metadata optimization, internal linking, and structured data.
• Demonstrated experience in conversion rate optimization (CRO) with a focus on measurable growth: A/B testing, landing page optimization, and form improvement.
• Familiarity with AI Optimization: structuring content to perform in AI-driven search and featured snippets.
• Proficiency with web analytics platform, Google Analytics 4, with the ability to translate data into actionable recommendations
• Strong written communication skills and the ability to collaborate effectively across global, cross-functional teams
• A genuine commitment to staying current on the latest digital technologies, web trends, and evolving best practices: SEO, AIO, CMS, UX, and beyond. This field moves fast and so do we.

Preferred

• Strong attention to detail, content quality, and brand consistency.
• Preferred: Copywriting skills - ability to write or meaningfully edit web copy for product pages, landing pages, and CTAs.
• Experience with B2B manufacturing/fabrication or complex product environments.
• Basic familiarity with HTML/CSS - enough to troubleshoot WordPress issues and communicate clearly with developers.
• Experience connecting web forms to marketing automation platforms, particularly Salesforce Marketing Cloud