Responsibilities

• Migrate and manage a large-scale website content footprint (10,000+ pages).
• Work closely with the Director of Integrated Marketing and the Content Strategist to develop a content governance framework.
• Oversee web auditing tools to establish content migration recommendations and action plans, in partnership with the Content Strategist.
• Identify outdated, redundant or confusing content and prioritize recommendations for rewrite, removal, or reorganization.
• Identify how to organize content for external University audiences (prospective students, parents, alumni, donors, partners, etc.) and internal University audiences (faculty, staff, current students).
• Analyze data in tools such as GA4, GSC, CrazyEgg, SEM Rush, etc. (traffic, bounce rates, conversions) to justify content decisions.
• Create detailed and organized project and content migration spreadsheets, pivot tables, etc. to track all content migration work.
• Build timelines, track deliverables and give progress reports for content migration at regular intervals.
• Leverage project management tools, such as Asana, to track the website content overhaul progress.
• Work closely with the UMC web team to implement web content changes and migration needs and submit project requests as needed.

Requirements

• Equivalent to a bachelor's degree in a related field. Additional experience which demonstrates acquired and successfully applied knowledge and abilities shown above may be substituted for the required education on a year-for-year basis. An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
• Two (2) years of relevant experience.

Preferred

• Bachelor’s degree in Communications, Marketing, Information Systems, Digital Media, Web Management, or related field.
• 4+ years of web content management/migration experience
• Demonstrated experience auditing or migrating large-scale websites
• Experience with analytics, content audit tools, CMS platforms, project management systems, SEO/AEO, and accessibility