Responsibilities

• Determines strategy and approach for new products, services, or campaigns within the Small Business section of Key.com and supports small business marketing campaigns with appropriate landing pages.
• Determines possible solutions, creates requirements, and gathers information leveraging people within Key or partner agencies or from research/competitive analysis
• Stays on top of trends and consumer expectations for web experiences by reading industry reports and completing competitor analysis; watches for new innovations across all type of websites.
• Proactively conduct and communicate industry research to stay current on best practices in digital marketing and web user experience, competitor user interface designs, and emerging technologies.
• Act as a consultant, providing direction on best practices for online experience solutions to internal clients and partners.
• Proactively meet with partners to advise, schedule, and manage projects and content updates for key.com.
• Collaborates with partners within user experience, design, project management, marketing technology, analytics, product management and compliance.
• Communicates page strategy and requirements to the Web Content Specialist(s), who creates the pages within the content management system, Adobe Experience Manager (AEM).
• Reviews web page content, navigation, functionality, look and feel that supports internal partners’ business objectives while maintaining compliance with website standards, including Key’s own guidelines, WC3 and ADA.
• Execute strong attention to detail when reviewing pages in development & testing environment.

Requirements

• Bachelor’s Degree preferred in web development, marketing, or related field.
• Minimum 4 years previous work experience in website management and/or digital marketing field.
• Excellent interpersonal skills, relationship management skills, problem-solving and decision-making skills.
• Proven ability to provide insights and recommendations to partners and stakeholders on the best approach to meeting digital marketing goals.
• Strong knowledge of HTML and experience with web content management systems, specifically component-based systems, AEM preferred.
• Strong understanding of web marketing concepts including search engine marketing, search engine optimization, knowledge of industry online best practices and web standards.
• Proven ability to recognize and edit effective web content to create compelling online experiences.
• Ability to synthesize results and combine with overall Key.com or campaigns results.
• Cultivates and thrives in a creative, energetic, innovative, and exciting environment.
• Ability to effectively manage and execute numerous projects simultaneously with minimal supervision.

Preferred

• Effective analytical techniques and use of web analytics tools, such as Adobe Analytics.
• Proven experience in client servicing and vendor/agency management.
• Familiarity with mobile/responsive website principles and Javascript.
• Experience with a project management tool, such as WorkFront.

Benefits

• This position is eligible to earn a base salary in the range of $71,000.00 - $125,000.00 annually. Placement within the pay range may differ based upon various factors, including but not limited to skills, experience and geographic location. Compensation for this role also includes eligibility for incentive compensation which may include production, commission, and/or discretionary incentives.
• Please click here for a list of benefits for which this position is eligible.
• Key has implemented an approach to employee workspaces which prioritizes in-office presence, while providing flexible options in circumstances where roles can be performed effectively in a mobile environment.