Walmart Advertising PPC Specialist, Walmart Connect

Rogers, AR (On-site)

Salary Not AvailableMid Level1+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid media management across multiple clients with a focus on performance metrics and iterative optimization.

  • Ownership: Own end-to-end digital marketing strategy across paid search and social for multiple clients.
  • Must-have: Experience with Google Ads/Meta ads and at least 1 year per platform.
  • Standout: Budget management, analytics, and cross-functional collaboration for rapid media asset iterations.

Job Description

Responsibilities

  • Plan, manage, and execute digital marketing strategy across a variety of ad platforms for multiple clients simultaneously.
  • Understanding and execution of paid search and social advertising, including Google, Meta (Facebook, Instagram), TikTok, etc.
  • Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or cost-per-acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
  • Leverage Google Analytics and other tools to review traffic performance and provide ongoing optimization suggestions.
  • Create and analyze campaign performance reports to inform relevant teams.
  • Prepare research and insights to inform ongoing media recommendations.
  • Manage budget allocations and bid parameters to deliver most efficient results.
  • Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
  • Constantly learn and experiment new effective bidding, ad placement, and management techniques.
  • Manage and leverage each campaign’s risk and loss pool for ongoing testing and experimentation.

Requirements

  • Experience in digital advertising, including paid search and social platforms. Includes campaign setup, optimization, and reporting to clients.
  • Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.
  • Knowledge of the following platforms: Google Ads, Facebook/Meta ads, TikTok.
  • Excellent organization, tactical, analytical/data management, Excel, and communication skills.
  • Google Ads: 1 year required
  • Meta (Facebook/Instagram) Ads: 1 year recommended

Preferred

  • Prior experience managing Walmart Connect campaigns
  • Advanced Excel skills
VENDO, a PLTFRM company logo

VENDO, a PLTFRM company

YOUR BRAND. YOUR STORY.YOUR TRUSTED PARTNER FOR GLOBAL ECOMMERCE GROWTH.*WHO WE ARE*Vendo is a 360° digital growth agency specializing in online marketplaces Amazon and Walmart.com. We have 25+ years of retail experience, $25B+ in sales driven, 250+ active partners, and cover numerous international marketplaces. Vendo works directly with brands to ensure success and drive sales through managing a wide variety of services, all of which complement one another in creating beautiful, cohesive brand stories for storefronts, product display pages, with Vendo driving operations to ensure your sales are maximized. •Blog: https://vendocommerce.com/blog/•Case Studies: https://vendocommerce.com/case-studies/ •Podcasts: https://vendocommerce.com/podcasts-business-expertise/ •Client Testimonials: https://vendocommerce.com/testimonials/ *WHAT WE DO*Grow your sales.Protect your brand.Drive success.Build your brand on a strong foundation: accelerate your growth with collaborative strategy designed by cutting edge specialists.Our deep-rooted relationships in retail allow us to help create e-commerce strategy for brands that are looking to start from square one, build into a new marketplace channel or expand their presence into Brick & Mortar.We set your brand up to scale, providing the experience, expertise, and protection needed to reside on the right side of marketplace trends.*HOW WE DO IT*•360 Digital Marketplace Management•Brand Protections and Channel Control•Sales Growth Optimization•Media Buying (Marketplaces, DTC, & Retail Media)•Customer Service (incl. Ratings & Reviews)•Content CreationYOUR ONE-STOP SHOP FOR ALL THINGS ECOMMERCE.>>> Schedule a no-pressure complimentary consult with us when you’re ready to thrive. 15 minutes to impact your growth for years to come. https://vendocommerce.com/contact-us/ <<<

Founded in 2017
Los Angeles, California, USA
217 employees (83 in marketing)

Traffic Signals

Monthly Visitors
3.5K
Traffic Source Mix
Search
33.6%
Direct
48.3%
Referral
8.6%
Social
7.8%
Paid
1.3%

Headcount Trend

Current headcount: ~217

Marketing Team

Marketing Team Size
73 (34% of company)