Responsibilities

• This role will lead as the day-to-day subject matter expert (SME) for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.
• You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.
• Responsible for all aspects of executing paid digital media campaigns on networks like Google, Bing and more. This includes initial planning, implementation, monitoring, optimization, analysis and reporting.
• Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
• Leveraging our real-time data dashboards and a plethora of reporting tools, you will be tasked with communicating campaign performance to clients and creating a clear road-map for the future
• Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions
• Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
• Communicate with clients on all elements of the campaign, including planning, performance, and project status
• Prepare reports and present results to clients and management
• Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.)

Requirements

• 5+ years of performance marketing experience required, specifically an emphasis on paid search
• Experience in scaling/increasing campaign spends while maintaining or improving KPIs
• Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
• Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
• Ability to work in a fast-paced environment while managing time effectively

Benefits

• Medical, Prescription, Dental, & Vision Insurance Benefits
• Life and Accident Insurance Plans
• Short and Long Term Disability Plans
• Employee Assistance Programs
• Family Forming Plans
• Cigna Secure Travel
• Health Savings Account (HSA)
• Health Care Flexible Spending Account (FSA)
• Limited Purpose FSA
• Dependent Care FSA