Responsibilities

• Lead development and execution of integrated paid search strategies aligned with client business objectives.
• Serve as the primary client contact for day-to-day paid search operations, performance discussions, and strategic recommendations.
• Develop and present quarterly business reviews, annual planning initiatives, test roadmaps, and growth opportunities.
• Identify opportunities to improve efficiency, revenue, customer acquisition, and overall account performance through proactive optimization and innovation.
• Oversee campaign planning, implementation, optimization, and performance across Google Ads, Microsoft Ads, SA360, Shopping, and Performance Max.
• Guide teams in keyword development, audience targeting, bidding strategies, ad testing, and landing page recommendations.
• Maintain best-in-class account structures and optimization frameworks that deliver measurable business impact.
• Partner with platform representatives to leverage beta opportunities, product enhancements, and industry best practices.
• Own feed strategy and optimization across Google Merchant Center, Microsoft Merchant Center, and other commerce platforms.
• Conduct feed audits and oversee product taxonomy, attribute optimization, GTIN validation, custom label strategy, and data quality enhancements.

Requirements

• 5+ years of paid search experience with increasing levels of responsibility.
• Experience managing and optimizing campaigns across Google Ads, Microsoft Ads, SA360, Shopping, and Performance Max.
• Strong understanding of Google Merchant Center, product feeds, custom labels, taxonomy management, and feed optimization best practices.
• Experience with feed management platforms such as Feedonomics, Productsup, DataFeedWatch, Channable, or similar solutions.
• Advanced analytical skills with experience in forecasting, budget management, reporting, and performance analysis.
• Proven ability to lead client relationships and present strategic recommendations to stakeholders.
• Experience mentoring and developing team members.
• Familiarity with AI-powered marketing tools, automation, scripting, and emerging search technologies.

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances
• We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance. You must be actively employed for 90 consecutive calendar days in order to be eligible for Publicis medical and voluntary benefits.