Responsibilities

• Enterprise Strategy & Vision Leadership
• Partner with the CEO and executive team to define and execute SwitchThink's corporate strategy.
• Lead annual strategic planning cycles, drive cross-functional alignment, and translate organizational goals into actionable marketing and communications priorities.
• Brand Management & Market Positioning
• Own and evolve SwitchThink's brand identity, voice, and market position in the credit union IT services space.
• Develop and enforce brand standards across all channels, ensuring consistency and resonance with target audiences.
• Integrated Marketing & Demand Generation
• Architect and lead full-funnel B2B marketing campaigns targeting credit union decision-makers.
• Drive pipeline growth through digital marketing, content, events, sponsorships, partnerships, and ABM strategies with clear ROI accountability.
• Corporate Communications & PR
• Lead internal and external communications strategy, including executive communications, media relations, crisis communications, and thought leadership.
• Serve as a communications advisor to the CEO and board.
• Digital Strategy & Content Marketing
• Own digital presence including website, SEO/SEM, email, and social platforms.
• Oversee the development of high-value content including thought leadership, whitepapers, case studies, and webinars that drive credibility and engagement.
• Market Intelligence & Competitive Insights
• Lead ongoing market research, competitive analysis, win/loss reviews, and member sentiment studies.
• Surface actionable insights that inform product, sales, and strategic decision-making at the executive level.
• Executive Leadership & Team Development
• Build, lead, and develop a high-performing marketing and communications function.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field required.
• 10+ years Progressive experience in marketing, communications, and/or corporate strategy, with demonstrated success in B2B environments required.
• 5+ years Senior/executive leadership experience (VP, SVP, CMO, or equivalent) with direct team management and P&L or budget accountability required.
• 5+ years B2B marketing experience targeting Credit Unions, community banks, or financial services organizations; credit union IT services experience required.
• 5+ years Proven track record in demand generation, integrated campaign management, and revenue-connected marketing in a fintech environment required.
• Executive-level strategic thinking, Strategic Influence, and enterprise vision setting
• Ability to shape organizational direction, set long-range priorities, and inspire confidence at the board and C-suite level
• Leadership & Team Development - required.
• Proven ability to build and lead teams and drive change leadership
• Proven track record of building high-performing teams, navigating ambiguity, leading transformation, and standing up new functions from the ground up
• B2B Marketing Expertise & Demand Generation - required.
• Deep B2B marketing expertise
• Demonstrate Innovative Thinking
• Deep command of integrated marketing strategy, brand management, and demand generation — with a track record of campaigns in competitive markets
• Digital Marketing & Technology Proficiency - required.
• Deep expertise in SEO/SEM, marketing automation, CRM, analytics, advertising platforms, and media buying
• Proficiency across digital channels including paid and organic search, marketing automation platforms, CRM systems, and campaign analytics tools
• Executive Communications & Storytelling - required.
• Expert executive communications, media relations, crisis communications, writing and presentation skills
• Outstanding ability to craft and deliver compelling narratives across executive, media, and public-facing audiences — including crisis situations? (note: adjusted to maintain as provided)

Benefits

• A collaborative, people-first environment where your expertise directly shapes technology solutions that support credit unions and the communities they serve.
• Competitive compensation and comprehensive benefits, paired with strong opportunities for professional growth and long term career development.
• Flexibility that supports real work life balance, including generous paid time off, paid holidays, and flexible scheduling.
• Exposure to modern, enterprise scale technology solutions, including cloud platforms, business intelligence, and AI enabled services within a regulated financial services environment.
• Ongoing investment in your development through training, certifications, continuous learning, and clearly defined career pathways—supported by the stability of our credit union foundation and the innovation of a growing technology organization.