Responsibilities

• Create and maintain a unified social strategy that connects paid, organic, creator, and content workstreams.
• Define the role of each platform and channel across the consumer journey and clarify how channels work together.
• Lead the annual social strategic plan and present the master strategy to GEICO leadership.
• Recommend the organizational design, roles, reporting lines, and staff models required to execute the strategy.
• Translate marketplace, cultural, consumer, and platform shifts into clear client-specific implications and actions.
• Deliver recurring trends briefings, an annual thought leadership point of view, and a competitive and category social landscape.
• Assess AI-enabled social capabilities across creative, targeting, and measurement, with a clear recommendation on where GEICO should lead, test, or monitor.
• Partner with Paid Social to establish rules for which creator and brand-led organic assets should be scaled, on which platforms, and at what investment thresholds.
• Align media and creative agency partners around a shared amplification playbook, roles, inputs, and decision-making expectations.
• Build and operationalize ways of working that connect insight, briefing, activation, measurement, and optimization.

Requirements

• 12+ years of progressive social strategy, integrated marketing, media, or related experience, including senior client management. Experience expectations may be calibrated to the selected candidate and company leveling framework.
• Demonstrated success building integrated social strategies across paid, organic, creator, content, partnerships, and measurement.
• Deep understanding of major social platforms, audience behaviors, creative formats, platform algorithms, creator ecosystems, and emerging technologies.
• Experience leading strategy for a complex, highly visible brand; experience in regulated categories such as insurance or financial services is strongly valued.
• Proven ability to translate cultural, marketplace, competitive, and performance intelligence into business recommendations.
• Experience creating operating models, governance frameworks, decision rights, briefing systems, and cross-agency ways of working.
• Strong command of paid amplification strategy and the relationship between organic momentum, creator signals, media investment, and creative optimization.
• Executive presence and exceptional communication skills, with the ability to influence CMO- and VP-level stakeholders and align cross-functional partners.
• Ability to move fluidly between enterprise vision, strategic detail, commercial implications, and practical implementation.
• Data-driven decision-making skills and comfort partnering with analytics teams to define KPIs, interpret performance, and recommend action.