Responsibilities

• Serve as the internal expert on social platforms (TikTok, Instagram, YouTube, emerging platforms), including algorithms, content formats, and audience behavior
• Define platform-specific strategies that maximize reach, engagement, and cultural relevance
• Guide teams on how to create content that performs natively within each platform
• Lead strategies to expand reach beyond owned channels through creators, partnerships, platform initiatives, and new distribution tactics
• Identify and execute opportunities to drive audience growth across both organic and paid ecosystems
• Develop approaches that increase discoverability and visibility for our titles and brand
• Build and manage relationships with key platform partners, creators, and external collaborators
• Identify opportunities for co-marketing, platform amplification, and cultural moments that extend reach
• Leverage partnerships to unlock new audiences and drive scale
• Oversee social marketing across campaigns, ensuring alignment with overall campaign strategy while driving platform-native execution

Requirements

• 10+ years of experience in social, digital, or platform-focused marketing
• Deep, hands-on expertise with major social platforms and how content scales within them.
• Proven track record of expanding reach and growing audiences beyond owned channels Experience working with creators, influencers, and platform partners
• Strong understanding of digital ecosystems, platform dynamics, and audience behavior Experience leading teams and driving cross-functional collaboration
• Ability to operate both strategically and hands-on in a fast-paced environment

Benefits

• Full Coverage – Medical, Vision, and Dental
• Annual discretionary bonus and merit increase
• Work/Life Balance – generous sick days, vacation days, holidays, and wellness days
• 401(k) company matching
• Tuition Reimbursement (up to graduate degree)