VP, Reserved Media & CTV Partnerships

New York, USA (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

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Job Summary

Lead the growth of Gushcloud's Reserved Media, Branded Content, and CTV packaging with agency and brand partnerships in New York.

  • Own scalable media products from creator inventory across YouTube, TikTok, Instagram, and CTV.
  • Must-have: 7–12+ years in digital media sales or creator economy with agency close.
  • Standout: Proven partnerships with Google/YouTube Ads, The Trade Desk, and top agencies.

Job Description

Responsibilities

  • Develop and package aggregated creator media inventory across YouTube, TikTok, and Instagram
  • Build guaranteed inventory products (impressions, reach, CPM-based offerings)
  • Create category-based bundles (e.g., Beauty, Lifestyle, Family, Gaming)
  • Establish standardized rate cards and pricing frameworks
  • Build scalable branded content solutions across Gushcloud’s creator network
  • Standardize deliverables, pricing, and performance benchmarks
  • Partner with creators and internal teams to deliver brand-safe, performance-driven integrations
  • Develop always-on campaign formats and repeatable brand packages
  • Lead partnerships with CTV platforms and OEM ecosystems, including: Samsung, LG, Roku, Amazon (Fire TV)
  • Package creator content into CTV-ready programming and ad inventory

Requirements

  • 7–12+ years of experience in: (1) Digital media sales, programmatic, or reserved media; (2) Creator economy / MCN / YouTube ecosystem; (3) CTV, streaming, or platform partnerships
  • Experience working with or at: (1) Google / YouTube Ads; (2) The Trade Desk; (3) Creator networks (e.g., Studio71, Bent Pixel); (4) Media agencies or holding groups in New York
  • Skills & Competencies
  • Strong understanding of: (1) CPM models and media buying economics; (2) YouTube Reserved Media and creator monetization; (3) Programmatic vs direct sales
  • Proven ability to: (1) Build and sell media products; (2) Close deals with agencies and brands; (3) Translate creator ecosystems into scalable inventory
  • Preferred Qualifications (if any)

Preferred

  • Existing relationships with: (1) New York-based media buyers and agency teams; (2) Brand marketing leaders (CMOs)
  • Experience scaling: (1) Media networks; (2) CTV or FAST channel distribution
  • Global experience across US and APAC markets is a plus
Gushcloud International logo

Gushcloud International

3.5 Glassdoor

Gushcloud is a global creator and IP management and licensing company powered by AI.

Founded in 2011
Singapore, SGP
162 employees (50 in marketing)
70% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
11K
Traffic Source Mix
Search
41.8%
Direct
43.9%
Referral
8.9%
Social
3.8%
Paid
1.1%

Headcount Trend

Current headcount: ~162

Marketing Team

Marketing Team Size
35 (22% of company)

Funding

Total Funding
$13M
Last Raise
$11M
Series Unknown, 5 years ago

Funding History

  • Jan 2021
    Series Unknown
  • Sep 2019
    Series Unknown • $11M
  • Oct 2017
    Corporate Round • $2M

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