VP, Product Marketing - US

Responsibilities

• Own the market narrative for Rackspace's platform, GPUaaS, Inference-as-a-Service, and AI product lines, translating technical capability into a clear, differentiated category story.
• Turn deep technology partnerships, including Palantir, Uniphore, AMD, and VCF, into positioning and messaging that customers and partners can understand and act on.
• Partner directly with Engineering and Product leadership to stay ahead of the roadmap and ensure messaging evolves alongside what is actually being built.
• Define how Rackspace's AI and infrastructure products are positioned relative to hyperscalers and specialized GPU cloud providers in the market.
• Build and maintain competitive positioning materials and battle cards, keeping sales equipped with current, accurate points of differentiation.
• Develop persona-based sales collateral, including decks, one-pagers, and case studies, tailored to the buyers for GPUaaS, Inference-as-a-Service, and platform products.
• Continuously track the competitive landscape in AI infrastructure and cloud, translating market shifts into updated messaging and enablement.
• Lead go-to-market planning and execution for new product launches and major partner announcements across the AI and platform portfolio.
• Partner with Field Marketing and Demand Generation to ensure new product messaging flows into regional programs, campaigns, and pipeline generation efforts.
• Create segment-focused materials and campaigns for priority segments, tailoring positioning, content, and proof points to each segment's specific buying criteria.

Requirements

• 15+ years of product marketing or technical marketing experience, with a strong background in cloud computing, AI/ML, or high-performance infrastructure.
• Proven ability to translate complex technical capabilities and partner ecosystems into clear, differentiated market narrative and customer-facing content.
• Direct experience building competitive positioning, battle cards, and sales enablement programs in a fast- moving technical market.
• Track record leading go-to-market for major product launches, ideally in GPU compute, AI infrastructure, or cloud platforms.
• Strong writing and storytelling skills, with the ability to produce everything from technical positioning docs to executive keynote content.
• Familiarity with GPU-as-a-Service, Inference-as-a-Service, or comparable AI infrastructure business models preferred.
• Experience building customer reference and advocacy programs, and developing segment-specific marketing strategies for priority verticals such as Healthcare and Financial Services.
• Experience building and leading a product marketing team supporting a multi-product portfolio.
• Comfort operating as a public-facing voice for the company, including with press, analysts, and at industry events.
• Demonstrated ability to work cross-functionally with Engineering, Product, Sales, Field Marketing, Brand, and Corporate Communications leadership.