Responsibilities

• Own Simpli.fi’s market positioning, messaging architecture, and competitive narrative. Define how the company is understood—not just what it sells, but why it matters and how it is differentiated.
• Translate the platform’s technical depth and differentiation into language that resonates with different buyer personas across agency, brand, and franchise segments.
• Serve as the company’s chief storyteller—crafting narratives that shape analyst briefings, keynote content, thought leadership, and market-defining points of view.
• Lead go-to-market strategy and execution for new products, features, and platform capabilities—including positioning, messaging, sales enablement, launch sequencing, and post-launch analysis.
• Build repeatable launch frameworks that scale across Simpli.fi’s growing product portfolio and accelerate time-to-revenue.
• Build a best-in-class sales enablement program that equips Sales and Customer Success with messaging, collateral, competitive intelligence, and vertical-specific tools to win and expand.
• Drive deep understanding of buyer personas, customer needs, and market dynamics across agency, direct brand, and franchise segments. Translate insights into actionable GTM strategy.
• Own competitive intelligence across at-scale platforms, single-capability DSPs, services aggregators, and specialized data providers. Ensure Simpli.fi’s differentiation is clear and defensible.
• Monitor market trends—AI-driven optimization, omni-channel execution, retail media, privacy regulation—and translate implications into strategic recommendations.
• Shape Simpli.fi’s point of view on key industry topics and develop thought leadership content strategy that establishes the company as a category-defining voice.
• Partner with executive leadership to prepare for analyst briefings, speaking engagements, press interactions, and industry events.
• Build, lead, and develop a high-performing product marketing team. Collaborate cross-functionally with Product,Sales, Customer Success, Engineering, and Marketing.

Requirements

• 12+ years of marketing experience with at least 8 years in product marketing, including leadership roles at B2B technology or ad tech companies.
• Proven ability to define and own a company’s market narrative—not just product messaging, but the strategic story that shapes how the company is perceived and positioned.
• Exceptional storytelling and communication skills: the ability to distill complex, technical platform capabilities into clear, compelling, and differentiated positioning for multiple audiences.
• Experience marketing to agencies, multi-location brands, franchise systems, or other segments where location and local relevance drive buying decisions.
• Deep understanding of the digital advertising ecosystem, including programmatic, CTV, location-based targeting and measurement, and the competitive landscape.
• Track record of building high-impact sales Enablement programs and go-to-market launches that measurably accelerate pipeline and revenue.
• Experience developing thought leadership and content strategies that establish category authority.
• Strong cross-functional leadership skills and demonstrated success building product marketing teams.
• Bachelor’s degree required; MBA or advanced degree preferred.

Preferred

• You think in narratives, and you can articulate why a company matters.
• You have a natural instinct for how complex technical differentiation translates into market-facing stories that create preference and urgency.
• You’ve built content and thought leadership strategies that shaped how a company was perceived in its category.

Benefits

• Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Hybrid work schedule. Company is focused on developing and mentoring employees!