Company overview

Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth.Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketers—from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations—to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights.Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.
Founded in 2010
Fort Worth, Texas, USA
653 employees (102 in marketing)
64% recommend to a friend
59% positive business outlook

Salaries

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People

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +3.5% year over year

Funding

Total funding

$22.8M

Last raise

Private Equity, 5 years ago

Funding history

Jun 2021

Private Equity Round Simpli.Fi

Sep 2017

Private Equity Round Simpli.Fi

Dec 2013

Series B Simpli.Fi · $16M

May 2012

Venture Round Simpli.Fi

Jan 2012

Seed Round Simpli.Fi · $603.3K

Jun 2011

Seed Round Simpli.Fi · $3.4M

Audience

Monthly website visitors
453.6K
Month over month-8%
Quarter over quarter-12%
Top sourceDirect (59.7%)
Ad budget per month$303.9K
Average search rank44.1
Traffic source mix
Direct
59.7%
Search
28.7%
Referral
7.4%
Social
2.4%
Paid referral
1.7%

LinkedIn followers

Follower count and growth

Total followers

20.2K

12-mo growth

+14.9%

Monthly growth

+1.1%

News

Links