Drive enterprise GTM strategy and portfolio focus for bswift, aligning product, sales, enablement, brand, and marketing ops around ICPs, buyer personas, and launch readiness.

• Own ICPs, buyer personas, and market segmentation.
• Define and prioritize GTM motions across new logos, expansion, cross-sell, partners, and brokers.
• Develop clear product positioning, messaging, and launch criteria to guide Sales and Marketing.
• Coordinate cross-functional launch readiness and enablement requirements with Sales Enablement and Brand.
• Lead through influence across Product, Sales, Enablement, Brand, and Marketing Operations.
• Translate business objectives into prioritized GTM initiatives and sequencing.
• Maintain clarity across a growing product and solution portfolio.
• Serve as final authority on messaging relevance and market positioning.
• Create repeatable, market-led plays to drive growth.
• Ensure strong GTM alignment and adoption across teams.