Clearfield, Inc.

VP, Product Management and Product Marketing

Minneapolis, MN (Unknown)

$195K/yr – $292K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Own the product and go-to-market strategy, leading cross-functional teams to translate market insights into differentiated offerings, with a strong focus on lifecycle management and measurable business outcomes.

  • Own product strategy, roadmap, and backlog prioritization across lifecycle from ideation to launch.
  • Lead cross-functional teams (PMs, marketing, design, engineering, sales) to translate insights into differentiated product offerings and effective GTM.

Job Description

  • Develop and communicate a clear product vision and strategy aligned with Clearfield’s overall goals.
  • Conduct thorough market analysis to identify opportunities and customer needs, guiding product development and marketing efforts.
  • Lead and mentor a high-performing team of product managers and marketers, fostering a culture of collaboration, innovation, and accountability.
  • Build an inclusive team environment that attracts, retains, and develops top talent.
  • Collaborate with design engineering, application engineering, sales, and customer support teams to ensure a holistic approach to product development and marketing.
  • Work closely with the COO and CCO to align product initiatives with operational goals and commercial objectives.
  • Manage product lifecycle from ideation to launch and post-launch analysis, ensuring on-time and within-budget delivery.
  • Prioritize and manage the product backlog based on strategic goals, market demands, and customer feedback.
  • Develop and execute go-to-market strategies for new products, including positioning, messaging, and promotional activities.
  • Create effective sales tools, training, and collateral to support the sales team and drive customer engagement.