VP of Product Management and Marketing

Maryland Heights, MO (On-site)

$180K/yr – $250K/yrSenior Level7+ years expFull time

Posted 7 hrs ago

Job Summary

Owns the product management and marketing organization for the Fire Suppression portfolio, shaping long-term portfolio strategy, go-to-market execution, and cross-functional leadership to drive revenue, profitability, and market expansion.

  • Defines product roadmaps, lifecycle plans, and commercialization strategies
  • Leads cross-functional collaboration with Sales, Engineering, Operations, Finance, and Customer Experience

Job Description

Responsibilities

  • Lead the Product Management and Marketing Communications functions for the Fire Suppression business unit, ensuring alignment with strategic growth objectives.
  • Lead the annual strategic planning process in partnership with the President and leadership team, translating business objectives into actionable growth, product, and market development strategies.
  • Develop and execute long-term business, portfolio, and marketing strategies that drive revenue growth, profitability, market share expansion, and customer engagement.
  • Lead portfolio strategy, including product roadmap development, lifecycle management, pricing, positioning, investment prioritization, and commercialization activities.
  • Drive new product development and go-to-market execution to ensure successful product launches, adoption, and long-term market success.
  • Lead strategic growth initiatives focused on corrosion solutions, mission-critical applications, OEM growth, international expansion, and adjacent market opportunities.
  • Oversee Marketing Communications strategy, including branding, digital marketing, channel marketing, customer engagement, demand generation, and market positioning.
  • Establish pricing, profitability, and portfolio performance strategies that optimize growth, margin performance, and customer value.
  • Utilize market intelligence, customer insights, competitive analysis, and business data to guide strategic decisions and investment priorities.
  • Partner with Sales, Engineering, Operations, Finance, and Customer Experience teams to align commercial strategy, product development, and operational execution.

Requirements

  • Bachelor’s degree in Business, Marketing, Engineering, or related field required
  • 7+ years of progressive leadership experience in Product Management, Marketing, Business Leadership, or related commercial functions.
  • Proven track record of leading strategic growth initiatives, business planning efforts, and successful product commercialization programs.
  • Experience leading cross-functional organizations in a manufacturing, industrial, or technical product environment.
  • Demonstrated ability to lead through organizational growth and change.
  • Strong executive leadership capability with potential for future enterprise leadership responsibilities.
  • Experience working closely with executive leadership teams on strategic business planning and execution.

Preferred

  • Master’s degree in business administration.

Benefits

  • Employee Ownership Program - At Potter, you have the opportunity to share in the value you help create. When our business succeeds, our people share in that success.
  • Competitive health, dental, and vision plans
  • 401(k) with company match
  • Generous paid time off and holidays
  • Continuous learning and development opportunities
  • Financial Wellness programs including complimentary Certified Financial Planner sessions
  • Recognition programs that celebrate individual and team wins
  • A mission-driven team that supports life-saving outcomes, every day
Potter Electric Signal Co. logo

Potter Electric Signal Co.

3.3 Glassdoor

Established in 1898, Potter Electric Signal Company is a St. Louis, Missouri based manufacturer of sprinkler monitoring devices, fire alarm systems, & corrosion solution products.Potter is able to quickly respond and react to our customers’ needs and provide the individual attention and service that each of our customers deserve. Potter’s reputation for quality and service has been the catalyst towards its focus for the design, development and manufacture of the highest quality and most reliable life safety products available today. Also, our commitment to continuous improvement is ever present. From the technology behind our products to the interfaces our customers use, we are always challenging ourselves to design, manufacture, and support the best of the best. We believe we have to be the best because when it comes to protection, why would anyone install anything else? Combined with our other businesses through Potter Global Technologies, we are able to offer a comprehensive selection of fire alarms, fire sprinkler monitoring, critical communication and notification systems, and power solutions to customers around the globe. Learn more at www.potterglobaltech.com

Maryland Heights, Missouri, USA
283 employees (23 in marketing)
0% recommend to a friend
1% CEO approval

Salaries

Posted range

$180K/yr – $250K/yr

Taken straight from the job posting.

See all Potter Electric Signal Co. salaries

Marketing Team

Marketing Team Size
16 (6% of company)
Median Career Experience
18 years
Median Tenure
7.6 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
73.4K
Monthly Google Ads Budget
$1.3K
Traffic Source Mix
Search
51%
Direct
43.3%
Referral
4.1%
Social
0.8%
Paid
0.8%

Headcount Trend

Current headcount: ~283
Potter Electric Signal Co. logo

VP of Product Management and Marketing

Potter Electric Signal Co. · Maryland Heights, MO · On-site