Responsibilities

• Develop and execute product‑led growth strategies to increase market penetration and account expansion
• Identify and prioritise growth opportunities across new use cases, verticals, and adjacent markets
• Design portfolio expansion strategies, including bundling and cross‑sell motions
• Own growth metrics including adoption, expansion revenue, bundle attach rates, and portfolio penetration
• Own end‑to‑end go‑to‑market strategy across NORAM
• Lead product launches, including positioning, messaging, and enablement
• Build scalable GTM playbooks aligned to customer needs and buying behaviours
• Define clear product positioning and competitive differentiation
• Design pricing, packaging, and bundling strategies that drive adoption and revenue growth
• Enable Sales and Customer Success with product messaging, sales plays, and value frameworks

Requirements

• Senior B2B SaaS experience in product growth, product marketing, or product management
• Proven success scaling multi‑product or platform‑based software businesses
• Strong understanding of SaaS economics, pricing, and portfolio strategy
• Ability to lead through influence in complex, cross‑functional environments

Preferred

• Experience in regulated or compliance‑driven markets preferred

Benefits

• Benefits at Ideagen