Responsibilities

• Drive Strategic Growth: Lead media strategy and senior client relationships for complex pharma accounts, keeping a primary focus on HCP audiences and integrated HCP/DTC programs.
• Shape Audience Strategy: Craft sophisticated audience strategies—including segmentation, channel roles, sequencing, and optimization—that turn client business goals into measurable media outcomes.
• Collaborate Across Practices: Partner with data and practice leads across Applied Intelligence, Discoverability, Programmatic, and Social to build fully integrated media plans and apply advanced measurement approaches (like MMM, attribution, and patient-level data) effectively.
• Expand Client Value: Identify opportunities to grow existing accounts by introducing MERGE’s differentiated offerings, such as HCP + DTC Performance Link, HCP/DTC Maestro, and Decision-Back consulting.
• Lead with Impact: Support new business pitches and mentor internal account/strategy teams, setting a high standard for strategic rigor, client service, and commercial growth.
• Stay Ahead of Trends: Maintain a strong pulse on emerging media channels, pharma marketing shifts, changing HCP behaviors, and evolving technology.

Requirements

• Experienced Media Leader: You bring 10+ years of media experience with substantial expertise in pharma marketing and HCP strategy. Experience spanning both HCP and DTC—as well as oncology—is a major plus.
• Agile & Adaptable: You stay continuously curious about the broader landscape—from AI and search to privacy and emerging channels—adapting your approaches as client needs and technology evolve.
• Data-Fluent: You understand how advanced data, patient-level insights, MMM, and attribution models strengthen media decisions. You don't need to build the models yourself, but you know how to ask the right questions, interpret results, and put data to work.
• Collaborative & Humble: You thrive in cross-functional environments, readily bringing together media, analytics, and activation specialists around a unified plan without letting ego get in the way.
• Clear Communicator & Commercial Thinker: You have strong commercial instincts for account growth and can distill complex media, audience, and measurement concepts into clear, persuasive stories for executive clients.

Preferred

• Bonus Background: Prior hands-on experience in programmatic, paid social, search, SEO/GEO, or executing integrated HCP/DTC oncology programs is valuable, though not required.

Benefits

• meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.