Responsibilities

• Own $1M+ in monthly paid media investment across Meta, Google, YouTube, and other performance channels.
• Develop and execute paid acquisition strategy aligned with revenue, customer acquisition, and profitability goals.
• Own core performance metrics including CAC, CPA, ROAS, MER, conversion rate, and revenue.
• Establish channel-level targets and optimize media mix.
• Identify opportunities to scale investment while maintaining healthy acquisition economics.
• Lead weekly, monthly, and quarterly performance reviews with senior leadership.
• Diagnose performance changes across creative, audiences, bidding, funnels, channels, and markets.
• Own annual, quarterly, monthly, weekly, and daily paid media budgets.
• Manage pacing and reallocate investment based on performance and business priorities.
• Build forecasts connecting spend to traffic, leads, customers, CAC/CPA, revenue, and ROAS.

Requirements

• 8–12+ years of experience in paid media, performance marketing, growth marketing, or digital acquisition.
• 3+ years leading teams and/or agency relationships.
• Demonstrated experience overseeing $10M+ in annual paid media investment, ideally including programs spending $1M+ per month.
• Deep expertise in Meta and Google Ads, with strong knowledge of additional performance channels.
• Proven ability to manage significant budgets while balancing growth, CAC/CPA, ROAS, and profitability.
• Strong understanding of performance creative and its impact on paid media efficiency.
• Experience building or managing high-volume creative testing programs.
• Experience managing internal creative teams and external media/creative agencies.
• Strong forecasting and financial modeling capabilities.
• Advanced understanding of attribution, incrementality, measurement, and performance analytics.