Responsibilities

• Manage and optimize paid campaigns across Meta and other platforms
• Track CAC, ROAS, conversion rates, spend, and performance trends
• Develop new ad concepts, hooks, messaging, and creative angles
• Turn performance data into clear creative direction
• Work closely with designers, editors, and leadership
• Identify underperforming campaigns quickly and take action
• Continuously test audiences, offers, formats, and creative
• Communicate clearly and work well as part of a team

Requirements

• Hands-on paid media experience
• Strong Meta Ads Manager experience
• Experience managing campaigns around CAC and ROAS
• Strong understanding of direct-response creative
• Ability to develop creative concepts and communicate them clearly
• Strong analytical and problem-solving skills
• Organized, detail-oriented, and collaborative
• Comfortable moving quickly and changing direction when needed

Preferred

• Experience with high-volume consumer acquisition
• Experience creating or editing ad content
• Landing page or conversion optimization experience
• Experience with e-commerce, subscriptions, competitions, or lead generation