Responsibilities

• Manages the planning, activation, and ongoing optimization of paid search and SEO initiatives, ensuring campaigns are aligned with objectives, audience insights, and performance targets established at the enterprise level.
• Analyzes campaign performance, dashboards, and audience data to identify insights, inform strategic adjustments, and improve return on media investment across paid and organic search channels.
• Oversees agency and vendor relationships to ensure effective execution, adherence to best practices, and timely delivery of results, serving as the primary point of accountability for search media performance.
• Partners with marketing, content, analytics, and technology teams ensuring media strategies are aligned with campaign priorities, audience engagement goals, and content experiences across channels.
• Establishes and monitors workflows, processes, and quality standards for paid and organic search media execution, identifying opportunities to improve efficiency, consistency, and scalability across campaigns and teams.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field; advanced degree preferred.
• 8+ years of experience in digital media, search marketing, paid search, SEO, or integrated marketing, including leadership experience managing complex media programs.
• Demonstrated expertise in developing, executing, and optimizing paid search and organic search (SEO) strategies that drive measurable business and marketing outcomes.
• Strong experience analyzing campaign performance, audience insights, and marketing dashboards to identify optimization opportunities and improve return on media investment.
• Proven ability to manage agency and vendor relationships, ensuring effective execution, adherence to best practices, and achievement of performance objectives.
• Experience collaborating with cross-functional teams, including marketing, content, analytics, and technology stakeholders, to align media strategies with organizational priorities.
• Strong knowledge of search engine marketing (SEM), search engine optimization (SEO), audience targeting, campaign measurement, and digital media performance optimization.
• Excellent leadership, project management, and operational skills, with experience establishing workflows, quality standards, and scalable processes that improve efficiency and campaign effectiveness.
• AARP will not sponsor an employment visa for this position at this time.
• Regular and reliable job attendance

Benefits

• 401(k)
• 100% company-funded pension plan
• health, dental, and vision plans
• life insurance
• paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave
• performance-based and peer-based recognition and tuition reimbursement