Responsibilities

• Own the overall growth marketing strategy and performance across all channels with accountability to patient growth, CAC, LTV, retention, and efficiency targets.
• Develop and execute a multi-year growth roadmap designed to scale patient growth while maintaining strong unit economics and long-term sustainability.
• Partner closely with executive leadership on growth planning, market expansion opportunities, competitive positioning, and resource allocation decisions.
• Build financial models to forecast growth, LTV:CAC ratios, payback periods, conversion trends, and channel contribution.
• Lead recurring executive-level performance reviews presenting growth metrics, funnel performance, patient trends, and strategic recommendations.
• Lead and optimize multi-channel growth efforts across Google, Meta, TikTok, YouTube, affiliate, creator, partnership, lifecycle, and emerging acquisition channels.
• Drive continuous optimization across the full patient funnel, including impressions, click-through rates, conversion rates, CAC, onboarding conversion, retention, LTV, and ROAS.
• Implement sophisticated attribution strategies, incrementality testing, and measurement frameworks to better understand true channel contribution and growth efficiency.
• Partner closely with Creative and Brand teams to ensure growth creative balances conversion performance with brand integrity and patient trust.
• Continuously identify and test new growth opportunities, audience strategies, emerging platforms, and acquisition models.