VP, Performance Marketing

About Heartland Roadshow
Heartland Roadshow is a nationwide, growth-focused company that acquires valuable estate items directly from the public through a network of events held across the U.S. Often compared to Antiques Roadshow, our events provide a professional, secure environment where individuals can sell gold, silver, coins, watches, jewelry, and other collectibles.

Our business is built on a scalable, multi-market model driven by direct-response marketing, operational discipline, and a strong focus on measurable performance.

Our marketing engine has historically been driven by direct mail, and we are now expanding into TV, paid social, and additional acquisition channels in a meaningful way.

We are seeking a high-level, data-driven marketing operator to take ownership of our acquisition strategy and help scale the business to the next level.

About the Role

This is not a “manage agencies and report metrics” role.

This is a hands-on leadership position responsible for:

Scaling customer acquisition across multiple channels

Driving measurable ROI (CAC, MER, revenue growth)

Leading and developing a team of 6 marketing team members

Building a disciplined testing and optimization culture

Key Responsibilities

Own and scale all marketing channels (Direct Mail, TV, Paid Social, Radio)

Optimize and improve CAC, ROAS, and overall marketing efficiency

Expand TV advertising across new markets and creatives

Build and scale paid social (Meta) campaigns

Develop and execute structured A/B testing strategies

Analyze performance across multiple markets and allocate budget accordingly

Lead, manage, and improve a team of 6 marketing professionals

Oversee creative direction and messaging strategy

Build reporting systems and dashboards for performance tracking

What We’re Looking For

8–15+ years in performance marketing, growth, or acquisition roles

Proven experience scaling marketing in multi-market environments

Deep expertise in at least 2 of the following:

Direct Mail

TV Advertising

Paid Social (Meta)

Strong analytical mindset (CAC, LTV, MER, ROAS)

Experience managing teams of 5+ people

Ability to be both strategic and hands-on

What We Are NOT Looking For

Brand-only marketers

Agency account managers without P&L ownership

Candidates without direct experience scaling acquisition channels

Compensation

Competitive base salary commensurate with experience
Performance-based bonus tied to revenue growth, CAC efficiency, and channel performance
Fully remote position
Why This Role is Unique

You will own and scale a multi-channel acquisition engine

You will have real autonomy and decision-making authority

Your performance will be clearly measurable and rewarded

You will play a key role in driving nationwide growth