Responsibilities

• Own Avenue Z’s performance marketing strategy for its clients across paid search, paid social, and emerging channels, including performance creative, setting a clear POV on how we win for clients using AI, automation, and experimentation.
• Lead planning and forecasting cycles (quarterly and annually) for performance media, partnering with Client Strategy, Finance, and Executive Leadership to align targets, budgets, and expected business outcomes.
• Build and evolve the performance organization, including team structure, roles, and operating rhythms across Paid Search, Paid Social, CRO, and Analytics, ensuring clear ownership and communication cadences.
• Oversee large-scale media investments for clients across Google, Meta, TikTok, and other platforms, ensuring efficient deployment of multimillion-dollar annual budgets toward forecasted business/financial goals.
• Develop and systematize best-in-class playbooks for account structure, testing, creative and landing page collaboration, audiences, bidding, and measurement, enabling teams to execute with clarity and autonomy.
• Champion new growth levers and tools, from bidding strategy and creative analysis to incrementality testing and first-party data strategies, continuously improving lead quality, ROAS, and contribution margin.
• Partner closely with Creative, Brand, and Strategy to connect performance media with storytelling, upper-funnel programs, and lifecycle/CRM initiatives for full-funnel impact.
• Work with Data & Analytics to define KPIs, dashboards, and reporting frameworks that translate performance data into insights and clear actions for both internal teams and clients.
• Recruit, coach, and develop a high-performing team, building succession plans and leadership pipelines across disciplines and levels.
• Contribute as a member of the senior leadership team, influencing agency-wide strategy, operating model, and culture as Avenue Z scales.