VP, Performance

New York City, NY (On-site)

$180K/yr – $185K/yrSenior LevelFull time

Posted 5 weeks ago

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Job Summary

Own the client growth agenda through strategic planning, cross-functional leadership, and strong partner relationships, delivering on KPIs via social and digital programs.

  • Growth strategy and governance: set annual plans, client objectives, and quarterly updates across multiple brands.
  • Cross-functional leadership: align internal teams and platform partners to ensure best-in-class execution.
  • Audience and product roadmap: craft POVs and thought leadership to elevate the Social product while staying current on industry developments.

Job Description

Responsibilities

  • Partner with SVP to find and deploy relevant organic growth opportunities within clients managed
  • Establish strategy, account plans and overall direction for digital programs delivering on client goals/KPIs
  • Orchestrate strategic workflow with the day-to-day teams to drive high quality execution rooted in best practices
  • Own relationships with internal teams and key platform partners to deliver best-in-class solutions. Responsible for maintaining strong relationships with clients and agency partners
  • Promote the best working environment to help boost teamwork, morale and productivity. Drive growth for direct reports through goal setting, pathing, training, and providing opportunities to expand their skillset
  • Own strategic annual plan with clients to build on objectives and provide quarterly assessments and updates
  • Supports operational needs and serves as an escalation point. Ownership of scope development and negotiations, financial forecasting, account profitability and team resource management. Successfully manage multiple clients and/or brands as well different subsets of teams
  • Responsible for developing long-term objectives and relationship roadmap with strategic partners i.e., how we are advancing Social product
  • Keeps current with new developments both in the industry and at the agency
  • Crafts appropriate client strategies, POVs, and thought leadership to elevate the product

Requirements

  • Superior analytical skills, strategic thinking, communication and presentation skills with the ability to present to C-level executives
  • Demonstrated understanding of 3rd party tools, management platforms and analytics suites.
  • Ability to judge and quantify results of media efforts placed on behalf of our clients (i.e., understand/describe impact of results, compare actual results to needs of client) and the ability to translate this data into a story
  • Proven ability to represent company philosophies and expertise to external parties, including clients and partner agencies
  • Experience in growing, managing and inspiring internal Search teams; strong leadership and administrative skills. Fosters an environment that enables action and drives retention
  • Extensive experience, including a strong, established history of agency experience leading Social marketing teams
  • Proficient in Microsoft Office

Preferred

  • Continued enthusiasm towards the medium and the desire to constantly educate one’s self on the latest information
  • Proficient in Facebook, Instagram, Twitter, Snap, LinkedIn, Pinterest. TikTok & Reddit a plus
  • Knowledge of Asana or other project management platforms a plus

Benefits

  • We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.
KINESSO logo

KINESSO

3.7 Glassdoor

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique optimization, analytics, AI, and experimentation capabilities. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at KINESSO.com.

Founded in 2009
New York, New York, USA
3.4K employees (872 in marketing)
71% recommend to a friend
71% CEO approval

Traffic Signals

Monthly Visitors
39.8K
Traffic Source Mix
Search
40%
Direct
44.9%
Referral
9.2%
Social
3.7%
Paid
1.9%

Headcount Trend

Current headcount: ~3.4K

Marketing Team

Marketing Team Size
791 (23% of company)
Median Career Experience
11 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
10

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