VP of Paid Media Services

Responsibilities

• Grow a profitable practice
• Own the practice's service-fee revenue and profitability (client ad spend excluded).
• Price creative, measurement, optimization and coordination work properly, and track it separately from ad spend.
• Follow up quickly on opportunities from Marketing & Sales, and scope and close custom and expanded engagements.
• Keep forecasts current and raise likely misses early.
• Keep clients successful
• Spot at-risk accounts early and lead documented recovery plans.
• Recommend budgets based on the client's economics and results, never to grow our fees.
• When lead quality or conversion is weak, diagnose the root cause (offer, website, tracking or sales follow-up) with the client's Relationship Owner and the right practice.
• Make sure clients own their ad accounts, data and campaign history.

Requirements

• Practice leadership. 7+ years in paid media, including leading a practice or team with its own revenue and margin.
• Platform expertise. Hands-on with Google, Meta and LinkedIn, especially for B2B and services clients.
• Honest measurement. You tie results to business outcomes and are upfront about attribution limits.
• Selling. You lead sales conversations comfortably and close engagements.
• AI-forward way of working. You use AI and automation to improve performance and efficiency.
• Based in Connecticut strongly preferred. Open to candidates outside Connecticut who commit to East Coast hours and can travel to our office and to events (two internal events and 3–4 sponsored external events per year).

Preferred

• Experience selling paid media consulting or audits alongside management
• HubSpot experience, especially ads and attribution reporting
• Familiarity with Endless Customers / They Ask, You Answer
• Experience in home services, manufacturing or professional services

Benefits

• Medical, dental and vision insurance, with IMPACT covering a significant share of premiums
• 401(k) with a 100% match up to 3%, plus 50% up to 5%
• Company-paid life insurance, paid parental leave, and flexible PTO