Responsibilities

• Vision, Strategy & Business Leadership
• - Define and execute the long-term vision and strategy for Organic Social & Creator Networks in alignment with enterprise marketing and business objectives.
• - Transform Organic Social from a campaign-driven promotional function into an audience-first entertainment ecosystem focused on building enduring fandoms.
• - Establish investment strategies, and success metrics across priority brands, genres, franchises, and intellectual property for the platforms
• - Balance immediate marketing support with long-term audience development initiatives that strengthen brand equity and business growth.
• - Own audience community strategy across A+E's portfolio.
• Audience Strategy & Fandom Development
• - Develop strategies that cultivate passionate communities around A+E's priority brands, genres, franchises, and IP
• - Champion audience-first thinking by leveraging fan insights, platform behaviors, cultural trends, and research to shape strategy
• - Build communities that generate repeat engagement, advocacy, loyalty, and measurable brand affinity

Requirements

• At least 10 years of progressive leadership experience in digital marketing, audience development, organic social media, creator partnerships, media, entertainment, or related disciplines.
• At least 5 years leading high-performing, cross-functional teams within matrixed organizations
• At least 5 years of demonstrated success developing long-term audience strategies for major consumer brands, media companies, entertainment properties, or platform-based businesses
• Deep expertise across today's evolving social ecosystem, including TikTok, Instagram, YouTube, Reddit, Meta platforms, emerging creator ecosystems, and future platform trends

Preferred

• Proven experience developing creator or influencer partnership strategies at scale
• Demonstrated success leading organizational transformation by influencing stakeholders, evolving established ways of working, and building alignment around new strategic priorities
• Strong analytical capabilities with the ability to translate audience insights into business strategy and executive decision-making
• Strong communication, executive presence, and influencing skills, with the ability to inspire change across all levels of the organization
• Experience managing agencies, strategic partnerships, budgets, and cross-functional initiatives
• Passion for entertainment, storytelling, audience behavior, digital culture, and innovation.

Benefits

• healthcare coverage, 401k matching, and a range of other benefits.