Responsibilities

• Own customer acquisition, activation, and growth outcomes for the North America Digital business, including new customer acquisition, revenue growth, customer lifetime value, and acquisition efficiency.
• Develop and execute the near-, mid-, and long-term growth strategy to accelerate customer growth while optimizing acquisition costs and marketing ROI.
• Establish a scalable growth framework that combines performance marketing, lifecycle marketing, product-led growth, partnerships, and experimentation.
• Identify and unlock new customer segments, acquisition channels, and growth opportunities across the market.
• Partner closely with Product, Analytics, CRM, Brand, and Regional teams to improve conversion, engagement, retention, and customer lifetime value.
• Create and scale a high-performing in-house growth and performance marketing organization, reducing dependency on agencies while increasing execution speed and accountability.
• Develop best-in-class capabilities across paid search, paid social, programmatic/display, affiliate marketing, influencer marketing, app marketing, SEO/ASO, and emerging acquisition channels.
• Establish rigorous testing, attribution, measurement, and optimization practices to ensure efficient deployment of marketing investment.
• Build advanced analytics capabilities that provide actionable insights and continuously improve acquisition performance and ROI.
• Implement modern marketing technology, automation, and AI-driven optimization capabilities to improve effectiveness and efficiency.

Requirements

• 12+ years of experience leading growth marketing, performance marketing, or customer acquisition functions for a scaled digital, fintech, e-commerce, or consumer technology business.
• Proven track record of driving significant customer and revenue growth at scale.
• Demonstrated experience building and scaling in-house performance marketing organizations and capabilities.
• Deep expertise across paid search, paid social, programmatic, affiliates, mobile acquisition, attribution, experimentation, and marketing analytics.
• Strong analytical foundation with experience leveraging data to make investment and growth decisions.
• Exceptional leadership, influence, and cross-functional collaboration skills.

Benefits

• You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few. Please see the benefits below specific to your country. If applicable, additional role-specific benefits will be mentioned during your interview process or in an offer of employment.
• Your United States specific benefits include:
• - Paid Time Off - Medical, Dental and Life Insurance - Tuition Assistance Program - Student Loan Repayment (below manager level only) - Parental Leave - One day volunteer time off - $0 Money Transfer Fee Discount Code – Quarterly - Recognition Program “Game Changers” - Employee Discount Program - Global Adoption Assistance - Global Scholarship Awards Program - 401K plan