VP, Media - North America

Responsibilities

• Own the end-to-end media strategy for all North America markets , ensuring alignment with global category strategies and commercial priorities.
• Partner with Global Media leadership (Global VP + Sr Director Media Investmenr Strategy) to adapt global frameworks for regional and market-specific needs.
• Establish the strategic direction across full-funnel paid media—Social, TV/Video, Digital, OOH, Retail Media, and emerging channels.
• Build multi-market media investment models that maximize ROI, scale efficiencies, and ensure disciplined budget governance.
• Serve as the senior media voice in NA business reviews, quarterly planning, and forecast alignment, as well as NA Media agency leadership.
• Directly manage all local market media teams (USA Shark, USA Ninja, Canada).
• Ensure teams deliver against market goals including brand growth, demand creation, revenue targets, and efficiency KPIs.
• Elevate market media capabilities through leadership, training, and recruitment of top media talent.
• Create a high-performance regional operating rhythm across planning cycles, measurement reviews, and agency interactions.
• Manage and mentor the NA Retail Media team; provide dotted-line leadership to Amazon Media and DTC performance teams.

Requirements

• 15+ years of media strategy, planning, investment, or related leadership experience across North America, ideally in multinational consumer brands or high-growth categories.
• A passion for innovation, a bias for action, and a track record of driving measurable business growth through media, and global transformation
• High A.I. competency, from understanding the landscape, to building agentic operating systems that deliver agility and efficiency.
• Proven ability to build full-funnel strategies that connect brand and performance media.
• Deep expertise across full-funnel media, with strong understanding of both brand and performance levers.
• Proven experience managing multi-market media teams and leading complex, matrixed environments.
• Strong analytical acumen with experience using analytics platforms, MMM, DSPs, and audience tools.
• Demonstrated success managing large regional budgets and driving operational excellence at scale.
• Executive-level communication skills with the ability to influence senior stakeholders and market GMs.

Preferred

• Experience in high-growth consumer brands or multi-category portfolio environments.
• Demonstrated success driving SKU-level performance and retailer-aligned media activation.
• Deep understanding of retail partnerships, platform negotiations, and commerce technology stacks.

Benefits

• The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.